Articles by Jessica Jacobsen

While attending the University of Vermont from 2004 to 2007, Andy Jones took notice of the impact that craft beer was having on the U.S. market. However, when he returned home to Washington, D.C., the presence of brands was inconsistent to what he had been accustomed to in Vermont.

Pantone is well known for releasing its annual Color of the Year. For the first time, the company introduced two color shades — Rose Quartz and Serenity — as the 2016 Pantone Colors of the Year.

Sales from high-end premium and super-premium products are fueling a large portion of growth in the spirits industry. When it comes to the tequila segment, the same trend holds true. According to the Distilled Spirits Council of the United States, U.S. tequila volume from the high-end premium and super-premium sub-categories are up 238 and nearly 652 percent, respectively, from 2002 to 2015.

Japanese scholar and author of “The Book of Tea” Okakura Kakuzo once said, “Tea began as a medicine and grew into a beverage.” Over the course of time, the evolution of tea has become even more complex as the beverage has seen new formats emerge as well as growth in natural and organic trends.

Everyone seems to be buzzing about the emerging hard soda segment, including the readers of Beverage Industry.

When it comes to health and wellness, there is no shortage of data and literature for beverage-makers to consider when formulating new products. However, wellness is not reserved only for packaged products in the beverage market.

The old saying goes that a picture is worth 1,000 words. For beverage-makers, the design of their packages far exceeds that word count as it serves as the first in-person connection to consumers — both new and old.