Articles by Jessica Jacobsen

Beverage market prepares for labeling changes

Beer Institute rolls out Brewers’ Voluntary Disclosure Initiative
jessica Jacobsen
Jessica Jacobsen
August 15, 2016
It’s not uncommon to hear mainstream media toss around phrases like “a new era” or “the next frontier.” The frequency of their usage can sometimes fall upon deaf ears; however, members of the beverage market should not ignore these phrases when it comes to latest in food and beverage labeling laws.
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Forager

Immunity supporting beverages proliferate

Clinical studies support functionality claim
jessica Jacobsen
Jessica Jacobsen
August 15, 2016
As the saying goes, “a cold is nothing to sneeze at.” However, that might not be the case based on a national Career Builder survey conducted by Harris Poll. According to the survey, 54 percent of employees stated they went into work when sick because they felt the work wouldn’t get done otherwise.
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Starbucks emojis

Digital adds more complexity to shopper experience

Social networks, apps among most popular digital marketing
jessica Jacobsen
Jessica Jacobsen
August 10, 2016
The term “information superhighway” might have first gained traction in the 1990s in reference to the Internet and other forms of digital communications, but the prominence of digital in Americans’ day-to-day lives has taken this “superhighway” to another level.
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Wisconsin Brewing partners with the University of Wisconsin

Wisconsin Brewing takes storyteller approach

Craft brewer partners with other brands for production
jessica Jacobsen
Jessica Jacobsen
August 10, 2016
Referred by many as America’s Dairyland — thanks the vast number of dairy producers — Wisconsin also has a rich history when it comes to brewing beer. For Carl Nolen, his brother Mark Nolen and Kirby Nelson, sharing the history of brewing in Wisconsin was a mission they set out to do three years ago when they co-founded Verona, Wis.-based Wisconsin Brewing Co.
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Consumers drawn to beverage destinations

Beverage activities popular for traveling consumers
jessica Jacobsen
Jessica Jacobsen
July 15, 2016
Since moving back to the county where I grew up, I have been enjoying many of the local events and establishments that I probably took for granted when I was younger. Among the activities I’ve had the pleasure of attending was an art festival in the downtown area of my childhood community. Perusing the exhibits by local artists and enjoying the live music with my daughter and sister allowed for some
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Kevita Master Brew

Consumers drawn to kombucha’s health properties

Beverage companies releasing products in fruit, traditional soda flavors
jessica Jacobsen
Jessica Jacobsen
July 12, 2016
Appearing in the June 7 issue of the Journal of the American Medical Association, the "Trends in Obesity Among Adults in the United States, 2005 to 2014” study concluded that the prevalence of obesity was 35 percent among men and 40 percent among women in 2013-2014, while an increased prevalence was found among women, but not men, during the 2005-2014 timeframe.
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Madidus logo

Merger strengthens craft beer wholesaler

True Craft Holdings combines operations with Madidus LLC
jessica Jacobsen
Jessica Jacobsen
June 15, 2016

While attending the University of Vermont from 2004 to 2007, Andy Jones took notice of the impact that craft beer was having on the U.S. market. However, when he returned home to Washington, D.C., the presence of brands was inconsistent to what he had been accustomed to in Vermont.


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