Articles by Jessica Jacobsen

Everyone seems to be buzzing about the emerging hard soda segment, including the readers of Beverage Industry.

When it comes to health and wellness, there is no shortage of data and literature for beverage-makers to consider when formulating new products. However, wellness is not reserved only for packaged products in the beverage market.

The old saying goes that a picture is worth 1,000 words. For beverage-makers, the design of their packages far exceeds that word count as it serves as the first in-person connection to consumers — both new and old.

In the Two of a Kind song “All Over This World,” the singers open with, “All over this world, all over this world; People are alike, but not the same; All over this world.” As more consumers embrace a more globalized world, the United States is seeing an increasing influence from other cultures.

A strong partnership can help turn an idea into a product that consumers can’t wait to buy.  For the readers of Beverage Industry, that also translates into our Readers’ Choice New Product of the Month poll winner for March.

A plethora of market trends continue to impact the global supply chain including automation. In PwC’s “Global Supply Chain Survey 2013,” the market research firm found that 54 percent of companies surveyed in the retail and consumer goods industries listed automation as high importance with an additional 5 percent listing it as high importance by 2015.

Ancient Greek fabulist Aesop once said, “Beware lest you lose the substance by grasping at the shadow.” The notion of not letting outside influences take away from a core message has been applied to literature, music, politics and even business. For one beverage-maker, substance over style has been a philosophy engrained in its products and messaging from the beginning.

The saying goes that variety is the spice of life. When it comes to foodservice menus, no truer words can be said. Whether it’s better-for-you or indulgent trends, beverage menus are being retooled to accommodate drinks that fit these molds, and The Coca-Cola Co., Atlanta, wants to make sure it is working with its foodservice partners to develop all kinds of specialty beverage solutions.