Jessica Jacobsen

Readers name their favorite new beverage of June

Celsius Heat wins monthly poll with one-third of the vote

July 25, 2017

Today, fitness beverages are resonating with consumers and Beverage Industry readers. In the magazine’s Readers’ Choice: New Product of the Month poll for June, Celsius Heat won the poll by obtaining 33 percent of the vote.

Report finds 78 percent of Americans positive on financial situation

Consumers perception of increased spending on beverages lower than previous year

Jessica Jacobsen

July 14, 2017

The saying goes that perception doesn’t always meet reality. As brand owners look to meet the evolving needs of American consumers, understanding the habits, perceptions and intentions can be crucial when striving to build brand loyalty.

Beverage-makers using watermelon year-round

Alcohol beverages increasingly utilizing melon flavor

Jessica Jacobsen

July 14, 2017

The better-for-you health movement has helped take emerging food and beverage categories from niche to mainstream. As these niche categories become more commonplace, they not only are helping themselves but also are giving a platform to other products, categories and flavors.

CORE Hydration celebrates national distribution with ad campaign

CORE Organic line fulfills consumers want for low calorie, great taste and organic

Jessica Jacobsen

July 12, 2017

At times, people will use the idiom “to the core” to describe a person’s dedication to an ideal or the extreme nature of a situation. At CORE Nutrition, the classic idiom was reinvented and has become part of the company’s mantra.

Strong growth predicted for coconut water, other plant waters

Flavor options increase throughout plant waters

Jessica Jacobsen

July 12, 2017

Consumers’ desire for healthy hydration recently helped bottled water ascend to the No. 1 beverage sold in the United States on a volume basis; however, healthy hydration also has given rise to plant-based waters, which offer nutritional benefits beyond hydration.

WTRMLN WTR brand gives new life to ‘ugly’ melons

Watermelon water brand helping to drive clean food movement

Jessica Jacobsen

July 12, 2017

In the Berenstain Bears’ book “Learn About Strangers,” Mama Bear uses “strange-” and traditional-looking apples to explain to Sister Bear to use caution around strangers because, like apples, you can’t tell the good from the bad by their outside appearance.

Readers name their favorite new beverage of May

VitaCup narrowly wins monthly poll

Jessica Jacobsen

June 20, 2017

Consumers love their functional beverages almost as much as they love coffee. One company sought to combine the two and that resonated with the readers of Beverage Industry.

96 percent of consumers use food, beverage to support health

Survey shows consumers have confusion about nutrition information

Jessica Jacobsen

June 16, 2017

When conversing with a friend recently, I realized how much I “consume” information. I follow various local, state and national news outlets. The stack of books that I plan to read this summer includes more non-fiction than fiction. My “to watch” list is filled more with documentaries than scripted TV. However, I won’t pretend that reality shows aren’t on in the background while I am doing chores or cooking meals.

Beverage brands benefit from advancements in inks, coatings

Thermochromic inks under go ‘color explosion’

Jessica Jacobsen

June 16, 2017

As consumers continue to seek out variety within their beverage options, the probability of SKU proliferation seems to be a certainty for years to come. As brand owners hope to stand out from the crowd, inks and coatings are helping manufacturers draw in consumers.

Affordability helps further telematics usage within beverage market

SKU proliferation contributes to the need for tracking technology

Jessica Jacobsen

June 16, 2017

Whether its craft beer, imported bottled water, cold-pressed juices or any of the other premium beverages gaining traction, market analysts have highlighted that consumers are willing to pay a premium price if they feel they are getting value-added benefits from a product.

Articles by Jessica Jacobsen

Readers name their favorite new beverage of June

Report finds 78 percent of Americans positive on financial situation

Beverage-makers using watermelon year-round

CORE Hydration celebrates national distribution with ad campaign

Strong growth predicted for coconut water, other plant waters

WTRMLN WTR brand gives new life to ‘ugly’ melons

Readers name their favorite new beverage of May

96 percent of consumers use food, beverage to support health

Beverage brands benefit from advancements in inks, coatings

Affordability helps further telematics usage within beverage market

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