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Home » Authors » Jessica Jacobsen

Articles by Jessica Jacobsen

Readers cast votes for June New Product of the Month poll

Strawberry Skyr Smoothie takes top spot
jessica Jacobsen
Jessica Jacobsen
July 21, 2015

Readers of Beverage Industry Magazine are showing an affinity for organic protein smoothies. In the June New Product of the Month poll, Baltimore-based B’more Organic’s Strawberry Skyr Smoothie took the top spot.


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Beverage brands make celebrations more enjoyable

Bai Brands and Perrier announce summer marketing promotions
jessica Jacobsen
Jessica Jacobsen
July 16, 2015

After being out for the past few weeks on maternity leave, I am happy to be back at Beverage Industry. The birth of my first child definitely was a time for celebration in our family. However, I still was too exhausted to join in the festivities.


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Readers vote for their favorite product of May

Hug Fruit Slushees wins online poll
jessica Jacobsen
Jessica Jacobsen
June 16, 2015

Whether it was alcohol or non-alcohol, the readers had a number of great products from which to choose in the Readers’ Choice New Product of Month poll for May.


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Exotic fruits tap into health and wellness trends

Beverages key delivery vehicle to explore exotic flavors
jessica Jacobsen
Jessica Jacobsen
May 15, 2015

Whether it be for weight management, immune health or a number of other motivators, consumers understand the role health and wellness plays in their lives.


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Premiumization impacting beverage packaging design

Brand messaging key for new beverages and package redesigns
jessica Jacobsen
Jessica Jacobsen
May 15, 2015

The retail shelf can BE A crowded space. According to Chicago-based Mintel’s Global New Products Database, 4,215 new beverages were launched in 2014.


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National Beverage Day celebrates favorite drinks

Holiday encourages consumers to try new beverages
jessica Jacobsen
Jessica Jacobsen
May 15, 2015

Recently I was reminiscing with one of my current co-workers about the monthly company enewsletter that the local media company I used to work for would distribute.


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Customized messaging appeals to baby boomers

Health and wellness, leveraging entertainment appeals to baby boomers
jessica Jacobsen
Jessica Jacobsen
May 12, 2015

When it comes to what people like to watch on TV, top show choices are fairly consistent across the various demographics, including the different generations.


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NVE Pharmaceuticals embraces changing beverage marketplace

Contract manufacturer adds line to support single-cup coffee and tea markets
jessica Jacobsen
Jessica Jacobsen
May 12, 2015

Pre-Socratic Greek philosopher Heraclitus said “The only thing that is constant is change.” Applicable to nearly all walks of life, the consumer packaged goods market has come to embody this quote as the market welcomes a number of new products, brands and even categories.


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Growth in craft beer, spirits markets fuels hops and malts usage

Expanding regions, flavor companies can defray supply chain issues
jessica Jacobsen
Jessica Jacobsen
April 15, 2015

New and innovative products have helped contribute to SKU proliferation throughout the beverage industry, particularly within the craft beer and craft spirits markets. However, as these craft brewers and distillers look to push the envelope with their new releases, ingredient suppliers are looking to provide them with the tools they need to maintain that edge in the market.


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Flavor profiles gain steam in alcoholic drinks

Beer and spirits using more fruits and extracts
jessica Jacobsen
Jessica Jacobsen
April 15, 2015

After roughly 10 months of being overly cautious about what I eat and drink, later this month I finally can consume what I want, within reason of course.


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