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Home » Authors » Jessica Jacobsen

Articles by Jessica Jacobsen

Retailers investing more in eCommerce

Small-format retail locations see mixed results
jessica Jacobsen
Jessica Jacobsen
May 16, 2016

Last month, an article by Brigid Sweeney for Crain’s Chicago Business titled “For Meijer, bigger is better,” caught my attention. Not far from my family’s new home, they are closing in on the final stages of completing a Meijer store; so needless to say, my curiosity was more than piqued.


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Bud Light and Pacifico

CPG markets influenced by multi-cultural consumers

Mobile, cultural connections key factors for ambicultural shoppers
jessica Jacobsen
Jessica Jacobsen
May 11, 2016

In the Two of a Kind song “All Over This World,” the singers open with, “All over this world, all over this world; People are alike, but not the same; All over this world.” As more consumers embrace a more globalized world, the United States is seeing an increasing influence from other cultures.


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SomeWine

Readers name their favorite new beverage of March

SomeWine wins with more than 40 percent of vote
jessica Jacobsen
Jessica Jacobsen
April 19, 2016

A strong partnership can help turn an idea into a product that consumers can’t wait to buy.  For the readers of Beverage Industry, that also translates into our Readers’ Choice New Product of the Month poll winner for March.


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PrintPad

Automation driving use of DSD technology solutions

Technology also can aid in marketing capabilities
jessica Jacobsen
Jessica Jacobsen
April 15, 2016

A plethora of market trends continue to impact the global supply chain including automation. In PwC’s “Global Supply Chain Survey 2013,” the market research firm found that 54 percent of companies surveyed in the retail and consumer goods industries listed automation as high importance with an additional 5 percent listing it as high importance by 2015.


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Karma Probiotics

Karma Culture delivers substance over style

Bottled water company launches Push For Better initiative
jessica Jacobsen
Jessica Jacobsen
April 15, 2016

Ancient Greek fabulist Aesop once said, “Beware lest you lose the substance by grasping at the shadow.” The notion of not letting outside influences take away from a core message has been applied to literature, music, politics and even business. For one beverage-maker, substance over style has been a philosophy engrained in its products and messaging from the beginning.


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Associations help beverage package recycling efforts

Consumers expect food and beverage brands to aid package recycling
jessica Jacobsen
Jessica Jacobsen
April 15, 2016

To help mark the 46th anniversary of Earth Day, hundreds of groups across North America have registered their events on earthday.org. Although numerous associations are doing their part to help fuel the environmental movement, consumers still are looking for guidance when it comes to one of the most common environmental practices: recycling.


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The Coca-Cola Co. helps foodservice develop specialty drinks

The Coca-Cola Co. helps foodservice develop specialty drinks

Specialty beverages to account for about 30 percent of beverage growth between 2014-2017
jessica Jacobsen
Jessica Jacobsen
April 11, 2016

The saying goes that variety is the spice of life. When it comes to foodservice menus, no truer words can be said. Whether it’s better-for-you or indulgent trends, beverage menus are being retooled to accommodate drinks that fit these molds, and The Coca-Cola Co., Atlanta, wants to make sure it is working with its foodservice partners to develop all kinds of specialty beverage solutions.


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Hard-wired Nitro bottle and glass

Premium, high quality beer, wine and spirits fueling on-premise channel

Millennials more likely to trade up upon server suggestion
jessica Jacobsen
Jessica Jacobsen
April 11, 2016

Novelist and playwright Oscar Wilde once said, “Everything in moderation, including moderation.” After challenging times as a result of the economic downturn, the on-premise channel has made gains through moderate year-by-year growth.


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Beverage companies send bottled water to Flint, Mich.

IBWA offers assistance to officials
jessica Jacobsen
Jessica Jacobsen
March 15, 2016

With numerous people and topics vying for my attention, my monthly magazine subscriptions are piling up. However, I made sure to set aside time when my TIME subscription arrived that featured Josh Sanburn’s cover feature about the lead contamination of Flint, Mich.’s water supply.


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Ballast Point

Ballast Point stays true to its homebrewing roots

Craft brewer and distiller celebrates 20th anniversary
jessica Jacobsen
Jessica Jacobsen
March 14, 2016

Innovation and exploration, those are the influences behind the plethora of craft beers and spirits that Ballast Point Brewing & Spirits develops, Chief Commercial Officer Earl Kight says.


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