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AF Life Sciences Inc., Denver, announced a strategic manufacturing, marketing and global distribution partnership with Cheech Marin, the multi-generational actor, writer, comedian and pioneer cannabis advocate.

As Cheez-It, a brand of Kellogg Co., Battle Creek, Mich., toasts its 100th birthday, the snack brand teamed up with San Francisco-based Usual Wines to debut the Cheez-It x Usual Wines 'So Extra' Toasty Experience with collectable cracker coupe.

New York-based Thirstie announced Thirstie Digital Consumer Insights, an ongoing data intelligence report geared toward online shopping patterns for alcohol consumers. The company released its first report focused on tequila and mezcal finding that single suburbanites make up nearly one third of online category sales with 30.25% share.

Following the successful launch of BACARDÍ Spiced Rum in September 2020, BACARDÍ Spiced is toasting to the change of the season with the debut of two new campaigns. 

Tennis champion and entrepreneur Venus Williams in partnership with beverage innovator Dyla Brands, New York, announced the launch of her newest product under the Happy Viking umbrella: Happy Viking Superfood Complete Plant Nutrition.

International Delight, a brand of Danone, is partnering with The Hershey Co.'s REESE's brand to bring its new ready-to-drink (RTD) REESE’s Iced Coffee.

Codigo 1530, Amatitán, Mexico, released a special edition double barrel Rosa-Reposado with country music legend and active partner George Strait. 

Molson Coors Beverage Co., Chicago, announces Topo Chico Hard Seltzer will officially expand product distribution nationwide starting January 2022. Building on its launch footprint of nine states and seven metro areas, Topo Chico Hard Seltzer will extend its lineup of exotic flavors to consumers in all 50 states.

Renowned American actress and singer Chrissy Metz, announced the launch of The Joyful Heart Wine Co., Santa Margarita, Calif. In collaboration with award-winning winemaker Nicole Walsh, the new wine collection presents: Joyful Heart Red Blend, Joyful Heart White Blend and Limited Reserve Red Blend.