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Pepsi, a brand of Purchase, N.Y.-based PepsiCo, launched Pepsi Trash Talk, an interactive sustainability platform aimed at teaching consumers the ins and outs of recycling, with the help of an all-star lineup of trash talking NFL athletes. A series of mini public service announcements (PSAs) feature pro players in all their competitive glory ― taking the trash talk from the field to the recycling bin.

7-Eleven, Irving, Texas, announced its fall lineup of pumpkin-flavored coffee drinks. The Pumpkin Spice Latte obsession became a cultural phenomenon that is celebrated earlier and earlier each year and recently, has become something most would consider cheugy.

To kick off Oktoberfest festivities, Snyder's of Hanover and Captain Lawrence Brewing Co. reunited to blend the iconic flavor of Snyder's of Hanover slow-baked traditional German style pretzels with Captain Lawrence's craft beers to create SnyderBier, the first-ever Snyder's of Hanover pretzel beer collection. Consumers can visit SnyderBier.com to purchase a 16-ounce, four-pack of the two unique flavors, Märzen and Frücht, while supplies last.

Sokol Blosser Winery, Dundee Hills, Ore., is adding to its line box wines with two new 1.5-liter boxes of Evolution Chardonnay and Evolution Big Time Red.

Stella Artois, a brand of St. Louis-based Anheuser-Busch, introduced Stella Artois Liberté, a new 0.0% non-alcohol beer option.

On the heels of their most recent collaboration's success, media personality, entrepreneur and star of the Netflix show “Selling Sunset” Heather Rae Young is partnering with TRU Supplements, Los Angeles, for a second time. The duo developed TRU Hydrate Cucumber Melon, a drink mix designed to create a revitalizing beverage, it says. 

St. Louis-based Anheuser-Busch announced enhancements to its U.S. commercial leadership team to further support the company's consumer-first commercial strategy. The new commercial leadership team brings more than 60 years of combined experience building brands and driving growth in the U.S. and other markets worldwide.

The Boston Beer Co., Boston, announced the launch of Bevy Long Drink, a new, refreshing beverage inspired by the national cocktail of Finland, the Long Drink. Bevy Long Drink will hit shelves in early November in two flavors: Sparkling Citrus Refresher and Sparkling Berry Refresher.

Essentia Water, Bothell, Wash., introduced a large format offering of its ionized alkaline water: the Essentia Water 2 Gallon Box. Developed in response to increased consumer demand for larger format options, the 2 Gallon Box does not compromise on taste or hydration and is a more sustainable alternative to single-use bottles, the company says.