Loyal 9 Cocktails and Showtime Late-Night Talk Show Host and Comedian Ziwe announce the brand’s first-ever national campaign airing across digital and social media platforms.
The campaign ask, “Do you prefer real sunsets or scrolling through pictures of sunsets?” True to Ziwe’s comedic style, her direct line of questioning in the Loyal 9 spots gives viewers a laugh, and also asks “What's your take on the word ‘fizz’?”
Launched nationally this past year, Loyal 9 is a bold take on Lemonade. In partnering with Ziwe for this campaign, the brand is doubling down on the proof points of its flavor profile: made with real vodka, real lemons and no fizz. It's no surprise that Ziwe can relate, the realness seeker has captured audiences with her not-so-subtle cross-examination interviews and hot takes that can only be truly appreciated by those who also respect realness, the company notes.
“Keeping it real is definitely the way to go,” Ziwe states. “I famously love real lemons and Loyal 9's commitment to vodka lemonade without carbonation.”
The full-flavored vodka lemonade is available in classic Lemonade, Mixed Berry Lemonade, Lemonade + Iced Tea and Watermelon Lemonade.
“Loyal 9 cocktails are made for people who aren't shy about what they like, and they love their lemonades bold and flavorful,” said Loyal 9 Brand Director Nikhil Shah. “Working with Ziwe allows us to put that boldness on full display in playful, yet provocative ways while showcasing ingredients going into our beverages. For Loyal 9, it's always about real vodka and real lemons.”
Available on shelves nationwide, Loyal 9 Cocktails are available in 4-packs of 12 oz cans with an ABV of 9% at a suggested retail price of $12.99.