As Spindrift challenges the idea that sparkling water and hard seltzer are just summertime beverages, Bill Creelman, founder and CEO of Spindrift, noted that fall is an ideal season for the brand.

“It’s when the air is crisp, food turns heartier, and when many people return to where they feel the most at home to spend time with loved ones,” Creelman said in a statement. “Spiced Apple Cider pairs perfectly with fall and tastefully accompanies those homecoming moments. 

“Spindrift Spiced Apple Cider is full of flavor, incredibly refreshing and drinkable,” Creelman continues. “We created our version of apple cider because it's a fall-favorite beverage that evokes fond memories but something many may have stopped drinking because of the sugar, calories, and carbs. With a Spindrift twist, we're giving people a modern alternative to cider — both a non-alcoholic version, and in a hard seltzer with 4% ABV from fermented cane sugar.”

Further, with Spiced Apple Cider as Spindrift’s first limited release, uniquely crafted using real ingredients, Creelman added: “People have such strong associations matching flavors to times of year. That’s why we’re looking forward to exploring more seasonal offerings in the future. Real ingredients like fruit, grow by season — there is an optimal time for when they are best harvested. When we let nature guide us, the results are always incredible.”

Spindrift Spiked Spiced Apple Cider now is available to purchase in eight-packs of 12-ounce cans. Each beverage is 97 calories and 4% ABV. The new flavor is available in select regions and can be found in the hard seltzer section of quality grocery and liquor stores, it says. Spindrift will launch its Spiced Apple Cider sparkling water in 24-packs available exclusively on its website in early November, it adds.