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Starbucks Coffee Tree donation

Starbucks to provide 100 million coffee trees by 2025

Commitment expand on Starbucks One Tree for Every Bag
April 18, 2017

Starbucks Coffee Co., Seattle, announced that it will ensure that 100 million healthy coffee trees get into the hands of coffee farmers that need them by 2025. 


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Share a Coke 2017

Share a Coke campaign to return in May

Coca-Cola announces more names and includes Coca-Cola Life, Cherry Coke
April 18, 2017

Back by popular demand, Atlanta-based The Coca Cola Co.’s Coca-Cola brand is reintroducing its successful Share a Coke program under a new name — "Share an ICE COLD Coke.” "Share an ICE COLD Coke" bottles will hit shelves in May, the company says.


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Four Loko Shots

Four Loko introduces line of spirits

Four Loko Shots extends brands presence to on-premise
April 17, 2017

Chicago-based Phusion Projects LLC, the maker of Four Loko, is releasing a new line of spirits: Four Loko Shots. This marks Four Loko's first foray into the liquor business, as the company continues to use innovation as a springboard for sustained growth, it says.


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5-Hour Energy Extra Strength Apple Pie

MLB, 5-Hour Energy Shots enter new partnership

Release of Apple Pie Extra Strength 5-Hour Energy celebrates new agreement
April 11, 2017

Farmington Hills, Mich.-based Living Essentials LLC, the makers of 5-hour Energy shots, announced that it is now an official partner of the 2017 and 2018 MLB All-Star Games. 


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Fake News Ale

Toronto craft brewer launches Fake News Ale

Northern Maverick’s first beer to be available this summer
April 11, 2017

As Northern Maverick gears up for a summer launch, the Toronto craft brewer announced its first beer as part of a charitable line of beers that will be available at its Bathurst brewery/restaurant, onsite beer shop and through direct delivery in Ontario.


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Greenhook Ginsmith

TD Artesian Spirits adds Greenhook Ginsmiths

Agreement marks beginning of gin brand’s national expansion
April 11, 2017

Lake Bluff, Ill.-based TD Artesian Spirits, a joint venture between Terlato Artisan Spirits and Distell USA, announced the addition of Greenhook Ginsmiths to its growing portfolio of luxury artisan spirits, marking the beginning of the brand's national expansion.


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Michelob Ultra partners with World Surf League

Light beer now exclusive beer sponsor of WSL events
April 10, 2017

Michelob Ultra, a brand of St. Louis-based Anheuser-Busch, announced that it has become the Official Beer Sponsor of the World Surf League (WSL) in the United States.


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ABA’s Susan Neely honored for leadership, service

Neely named 2017 Trade Association CEO of the Year
April 6, 2017

CEO Update has named Susan K. Neely, president and chief executive officer (CEO) of the Washington, D.C.-based American Beverage Association (ABA), the 2017 Trade Association CEO of the Year, an annual award recognizing outstanding trade association executives. Neely received the award for her forward-thinking leadership as the head of the ABA and her dedication and service to the wider association community, the company says.


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Nielsen launches US eCommerce solution

Latest data compares online, in-store product category performance
April 5, 2017

New York-based Nielsen announced the official roll-out of its U.S. eCommerce measurement solution, delivering a comprehensive total consumer view of 90 percent of fast-moving consumer goods (FMCG) online sales within the U.S. market.


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IRI names most successful CPG Brands of 2016

Beverage brands make up Top 3 for food and beverage category
April 4, 2017

Chicago-based Information Resources Inc. (IRI) announced last year’s most successful consumer packaged goods (CPG) launches in its 2016 New Product Pacesetters report, an industry-recognized benchmark analysis of exceptional first-year CPG sales success for newly launched products. 


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