Limited-edition packaging features lyrics from six rappers
June 19, 2017
Sprite, a brand of Atlanta-based The Coca-Cola Co., announced the release of the Summer Sprite Cold Lyrics Series limited-edition packaging, which features cold-inspired lyrics from six of the hottest rappers in the game, the company says.
Seattle-based Amazon and Whole Foods Market Inc., Austin, Texas, announced that they have entered into a definitive merger agreement under which Amazon will acquire Whole Foods Market for $42 a share in an all-cash transaction valued at approximately $13.7 billion, including Whole Foods Market’s net debt.
Lagunitas to continue to operate as independent entity
June 16, 2017
Heineken N.V., Amsterdam, announced that it has acquired the remaining shares in Lagunitas Brewing Co., Petaluma, Calif. To maintain the Lagunitas culture and free spirit, the company will continue to operate as an independent entity within Heineken and will report within the Heineken Americas Region, the company says.
Stone Brewing, Escondido, Calif., announced its first quarter results for fiscal 2017, reporting 18 percent growth versus the prior year. The company’s performance is outpacing both the year-to-date grocery craft category growth rate of 4.4 percent and the category’s 52-week growth rate of 6.4 percent, based on Chicago-based Information Resources Inc. (IRI) data, it says.
Korbel California Champagne, a brand of Guerneville, Calif.-based Korbel Champagne Cellars, is celebrating the spirit of summer with the release of its new, limited-edition bottle wrap inspired by the season.
Sustainability report showcases efforts in three focus areas
June 13, 2017
Keurig Green Mountain Inc., Waterbury, Vt., launched its 12th annual Sustainability Report. The report’s theme of “Brewing Transformation” showcases Keurig’s efforts in local communities and across the globe in three main focus areas: environmental responsibility, strong supply chains, and thriving people and communities, the company says.
Consumers encouraged to share images via social media
June 13, 2017
Crown Royal, a brand of Norwalk, Conn.-based Diageo North America, announced that it is giving dads the royal treatment this month and enabling consumers to Crown Your Father, by creating a unique digital portrait that can be shared with dad on social media. Through June 19, sons, daughters and spouses 21 years and older can visit CrownYourFather.com to create a portrait of their dads, husbands or father-like figures as a regal, shareable gift, honoring the generous spirit of fathers everywhere, the company says.
Ingredients’ taste profiles closely match vanilla extracts
June 7, 2017
William Graham, vice president of sales for North America at Prova, Danvers Mass., announced the immediate and ongoing availability of vanilla alternatives that are designed to deliver precise vanilla taste profiles, mimicking those of vanilla extracts.
Preston, Wash.-based Talking Rain Beverage Co., the makers of Sparkling Ice flavored sparkling waters, announced its partnership with Hearst Digital Media’s Cosmopolitan.com and Elizabeth Banks’ digital media company WhoHaha to launch the original female-centric comedy web series, “TEMP(orary).”