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Not Your Fathers Root Beer

Small Town Brewery announces partnership with Jet Tila

Celebrity chef of Food Network’s “Cutthroat Kitchen” creates original recipes using Not Your Father’s Products
May 30, 2017

Small Town Brewery, Wauconda, Ill., announced a new partnership with chef Jet Tila, restaurateur, best-selling cookbook author and star of Food Network’s “Cutthroat Kitchen,” “Iron Chef America” and “Chopped.”


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Heineken partners with ‘The Late Late Show with James Corden’

Agreement include sponsorship of on-set bar
May 24, 2017

Heineken, a brand of White Plains, N.Y.-based Heineken USA, announced the launch of a new partnership with CBS’ “The Late Late Show with James Corden,” which will include an exclusive sponsorship of the show’s on-set bar. 


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Malibu Beer

Readers name their favorite beverage of April

Malibu Beer wins monthly poll with more than 40 percent of vote
jessica Jacobsen
Jessica Jacobsen
May 23, 2017

As many are preparing for the upcoming long weekend, many stay-cationers will be stocking up on grilling favorites like hot dogs, burgers and beer. The readers of Beverage Industry also must have had their mind on beer during the Readers’ Choice New Product of the Month poll for April.


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Breakthru Beverage, Samson & Surrey announce alignment

Craft spirits specialist to leverage wholesaler’s resources, scale
May 23, 2017

Craft spirits specialist Samson & Surrey (S&S), Miami, announced a new national alignment with wholesale beverage distributor Breakthru Beverage Group, New York. 


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Miller Lite Logo

Miller Lite, Chef Aaron Sanchez partner for summer campaign

Video series highlights grilling recipes featuring domestic beer brand
May 23, 2017

Miller Lite, a brand of Chicago-based MillerCoors, is partnering with renowned chef Aarón Sánchez to create original recipes for the summer grilling season. 


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Jack in the Box introduces signature Coca-Cola Freestyle beverage

Jumpin’ Jack Splash available at more than 2,200 foodservice outlets
May 22, 2017

Jack in the Box, San Diego, unveiled its new signature beverage: Jumpin’ Jack Splash. 


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Reyes Holdings, The Coca-Cola Co. announce letter of intent

Reyes Holdings to expand into California and Nevada
May 16, 2017

Reyes Holdings LLC, Rosemont, Ill., announced that it has reached a new letter of intent with Atlanta-based The Coca-Cola Co. for territory in California and Nevada, including the major metropolitan markets of Los Angeles, San Francisco, San Diego and Las Vegas.


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White Coffee Jim Beam Originial

White Coffee partners with Jim Beam Bourbon for new coffees

New coffee line available in 5 varieties
May 16, 2017

Recognizing the rising popularity of bourbon, White Coffee Corp., Long Island City, N.Y., is partnering with Jim Beam, a brand of Deerfield, Ill.-based Beam Suntory, to present a line of non-alcohol coffees including single serve and 12-ounce ground coffees: Jim Beam Bourbon Flavored Coffees.


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7UP Logo

7UP, Trisha Yearwood partner to create new recipes

Musical artist/cookbook author develops beverage and marinade recipe using soft drink brand
May 15, 2017

7UP, a brand of Plano, Texas-based Dr Pepper Snapple Group, announced its partnership with Trisha Yearwood, the three-time Grammy Award-winning country star, New York Times best-selling cookbook author and host of the Emmy-winning “Trisha's Southern Kitchen” on Food Network.


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Pabst opens new craft brewery, beer garden

Pabst Milwaukee Brewery opened April 12
May 15, 2017
The Pabst Brewing Co., Los Angeles, announced the official opening of Pabst Milwaukee Brewery, the company’s first craft brewery. A firkin keg tapping and blue ribbon-cutting ceremony took place April 12 with Milwaukee Mayor Tom Barrett, Milwaukee County Executive Chris Abele, Pabst Chairman Eugene Kashper and Pabst Chief Executive Officer Simon Thorpe.
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