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Patrón Tequila, a brand of Hamilton, Bermuda-based Bacardi Ltd., launched Gran Patrón Smoky, which uses agave that is roasted with mesquite for about seven days in small underground stone pits to craft the artisanal tequila. Gran Patrón Smoky honors traditional production methods dating back hundreds of years, it says. Like all Patrón Tequila, the process for Gran Patrón Smoky begins with the high-quality, 100 percent Weber Blue Agave.

William Grant & Sons Ltd., North Lanarkshire, United Kingdom, announced a global brand refresh which includes new packaging and a renaming of its signature blend, a refined portfolio and a new direction for its communication’s campaign, the company says.

PepsiCo Inc., Purchase, N.Y., announced the launch of its Nutrition Greenhouse accelerator program in North America, an innovation initiative designed to discover and support emerging brands in the food and beverage sector. The North American program follows the launch of PepsiCo's Nutrition Greenhouse in Europe, now in its second year.

As Labor Day just marked the official end of summer, consumers still are continuing to try different beverages from their favorite companies. In the Reader’s Choice: New Product of the Month poll for July, the readers selected Johnnie Walker Blue Label Ghost and Rare Port Ellen as their favorite product.

Birra Moretti, a brand of White Plains N.Y.-based Heineken USA, announced that the brand’s What’s More Italian summer program includes a partnership with former "Check, Please!" Host Cat De Orio and Barilla Pasta Executive Chef Lorenzo Boni to encourage legal-drinking-age consumers to enjoy Birra Moretti and Italian cuisine with friends and family at home or at other social get-togethers this summer.

Gene Simmons, Rock and Roll Hall of Famer and co-founder of KISS, launched a premium soda line called Money Bag Sodas this month in cooperation with Niagara Falls, N.Y.-based Rock Steady Sodas Inc., a subsidiary of Johnnie Ryan Bottling Co.