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Home » Topics » News

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Heineken Holiday Pack

Heineken asks consumers to Celebrate What’s Inside

Beer brand releases limited-edition holiday packaging
September 12, 2018

White Plains, N.Y.-based Heineken USA is asking drinkers to see past the trimmings, open a cold Heineken and Celebrate What’s Inside, during the upcoming holiday season, it says. The new national program features TV spots, social media and a limited-edition Magnum (1.5-liter) bottle to share with friends and family, it adds.


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BBCo adds Grain & Barrel to distilling program

Spirits-makers will collaborate to develop custom bourbon, whiskey
September 11, 2018

The Bardstown Bourbon Co. (BBCo), Bardstown, Ky., announced that Grain & Barrel Spirits, the maker of pre-prohibition brand Chicken Cock Whiskey, has joined BBCo’s Collaborative Distilling Program. Grain & Barrel will work with BBCo to produce custom bourbon and whiskey for the Chicken Cock brand, which dates back to 1856. BBCo and Grain & Barrel concluded their first distillation of 616 barrels at the end of August.


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Patron

Patrón Tequila releases smoky varietal

Gran Patrón Smoky roasted in underground stone pits
September 10, 2018

Patrón Tequila, a brand of Hamilton, Bermuda-based Bacardi Ltd., launched Gran Patrón Smoky, which uses agave that is roasted with mesquite for about seven days in small underground stone pits to craft the artisanal tequila. Gran Patrón Smoky honors traditional production methods dating back hundreds of years, it says. Like all Patrón Tequila, the process for Gran Patrón Smoky begins with the high-quality, 100 percent Weber Blue Agave.


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Grant's

Grant’s announces brand refresh

Refresh includes new packaging, campaign
September 10, 2018

William Grant & Sons Ltd., North Lanarkshire, United Kingdom, announced a global brand refresh which includes new packaging and a renaming of its signature blend, a refined portfolio and a new direction for its communication’s campaign, the company says.


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PepsiCo Nutrition Greenhouse

PepsiCo launches Nutrition Greenhouse program in North America

Accelerator program seeks 10 start-ups in US, Canada
September 6, 2018

PepsiCo Inc., Purchase, N.Y., announced the launch of its Nutrition Greenhouse accelerator program in North America, an innovation initiative designed to discover and support emerging brands in the food and beverage sector. The North American program follows the launch of PepsiCo's Nutrition Greenhouse in Europe, now in its second year.


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Katherine Lugar to assume top executive role with ABA

Lugar most recently served same role with AHLA
September 5, 2018

The American Beverage Association (ABA), Washington, D.C., announced that Katherine Lugar, president and chief executive officer (CEO) of the American Hotel & Lodging Association (AHLA), will join ABA as its new president and CEO later this year. Lugar will succeed Susan K. Neely, who led the ABA for 13 years. Neely was named president and CEO of the American Council of Life Insurers (ACLI) in May 2018.


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Joy Organics releases CBD Energy Mix

Beverage designed to enhance workouts
September 4, 2018

Fort Collins, Colo.-based Joy Organics announced the release of its new zero-tetrahydrocannabinol (THC), cannabidiol (CBD) energy drink mix. The CBD Energy + Focus Energy Drink and Recovery Mix is designed to enhance anyone’s workout plan and provide improved workout recovery, the company says. The CBD Energy + Focus Drink contains 75 mg of caffeine, which helps improve focus and mental clarity, it adds.

 


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Coca-Cola to acquire Costa for $5.1B

Acquisition will add scalable coffee platform for company
September 4, 2018

The Coca-Cola Co., Atlanta, has reached a definitive agreement to acquire Costa Ltd., which was founded in London in 1971. The acquisition of Costa from parent company Whitbread PLC is valued at $5.1 billion and will give Coca-Cola a strong coffee platform across parts of Europe, Asia Pacific, the Middle East and Africa, with the opportunity for additional expansion, the company says.


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Johhnie Walker Blue Label Ghost

Readers name their favorite beverage of July

Limited-edition Johnnie Walker lands No. 1 spot
September 4, 2018

As Labor Day just marked the official end of summer, consumers still are continuing to try different beverages from their favorite companies. In the Reader’s Choice: New Product of the Month poll for July, the readers selected Johnnie Walker Blue Label Ghost and Rare Port Ellen as their favorite product.

 


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L.A. Libations invests in Cave Shake

Beverage accelerator joins Cave Shake Board
August 31, 2018

Los Angeles-based Cave Shake, innovator of a ready-to-drink (RTD) ketogenic shake, announced its partnership with beverage accelerator L.A. Libations.


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