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Heineken USA, White Plains, N.Y., is launching its latest innovation: Heineken 0.0, an alcohol-free malt beverage that is brewed with a unique recipe for a distinct balanced taste that contains 69 calories in each bottle.

Bodega Luigi Bosca | Familia Arizu, Mendoza, Argentina, announced that it has received a strategic investment from the Latin American fund of L Catterton, a global consumer-focused private equity firm.

Commemorating a quarter century as a continuing partner of St. Jude Children’s Research Hospital, National Beverage Corp., Fort Lauderdale, Fla., implores others to join its mission to provide miracles for children stricken with life-threatening illnesses.

As consumers prepare for the holidays, their thirst for cocktails continues. In the Readers’ Choice: New Product Poll for November, Beverage Industry readers selected Sebago Lake Distillery’s Barrel Rested Portland Rum as their favorite new product release.

Phoenix-based Shamrock Farms announced it has partnered with professional basketball player DeAndre Ayton, who was the No. 1 overall draft pick out of the University of Arizona, the company says. Ayton will represent the company’s Rockin’ brand of protein-milk beverages and be featured in Shamrock advertising, social media and public relation campaigns.