Cascade Blonde American Whiskey, a brand of Diageo North America, Norwalk, Conn., announced its commitment to cleaning American waterways throughout the entire year.
With support leading river conservation organization American Rivers, Cascade Blonde has pledged to collect 100,000 pounds of waste from waterways around the country. The effort will help protect, restore and conserve nature’s greatest resource, because without fresh water, great whiskey isn’t possible, the company says.
Cascade Blonde will kick off the initiative at the Great Indy Cleanup in Indianapolis on April 27.
"Cascade Blonde is all about a laid-back, easy lifestyle centered [on] bringing people together," said Jason Sorley, brand director at Diageo North America, in a statement. "As an extension of this community-based ethos, we're especially proud of our work with American Rivers to inspire others to join the effort and keep our rivers and lakes clean."
Following cleanups, volunteers ages 21 and older in markets including Texas, Michigan, Indiana, Colorado, Minnesota and Virginia will be invited to celebrate their hard work at samplings at a local watering hole in the area, to taste the whiskey by kicking-back over a delicious Cascade Crush, the brand’s signature serve: Cascade Blonde American Whiskey + lemonade + orange wedge, it says.
Amy Kober, national communications director of American Rivers commented: "We are thrilled to be teaming up with Cascade Blonde to clean up rivers nationwide this year. Their support makes it possible for American Rivers to mobilize tens of thousands of volunteers to keep our rivers and streams waste-free. Together, we're making a difference for clean water, our communities and our future."
Cascade Blonde also announced it will be expanding into four new markets including Indiana, Colorado, Minnesota and Virginia.