As the country observes Earth Day, the International Bottled Water Association (IBWA), Alexandria, Va., is encouraging the public to take action to reduce waste and litter by stepping up their commitment to always recycle all recyclable consumer packaging.

Cascade Blonde American Whiskey, a brand of Diageo North America, Norwalk, Conn., announced its commitment to cleaning American waterways throughout the entire year.

On Earth Day, Absolut Vodka, a brand of New York-based Pernod Ricard USA, announced its new platform to promote our planet — and its people — as Planet Earth's Favorite Vodka. Absolut hopes to inspire others in its belief that small changes today can lead to big impact tomorrow, it says.