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The Glenlivet, a brand of New York-based Pernod Ricard USA, announced a refreshed vision for the Scotch whisky category through a powerful portfolio redesign and bold initiatives to bring modernity to category consumption and gifting occasions, including collaborations with Inez & Vinoodh and actress La La Anthony, the company says.

Red Bull and SONIC, Oklahoma City, Okla., have combined forces to create the all-new Red Bull Slush this summer. The new SONIC Red Bull Slush serves up Red Bull in a frozen, icy Slush form. The foodservice outlet also is offering Cherry Limeade Red Bull Slush, which combines Red Bull with a SONIC icon.

Bud Light, a brand of St. Louis-based Anheuser-Busch, announced that it expanded its citrus portfolio with new Bud Light Lemon Tea. The new brew is a light lager brewed with real lemon peels and aged over real black tea leaves to give the beer a distinct flavor profile, the company says.

As consumers begin to gear up for spring, their thirst for premium liquor also is gearing up. In the Readers’ Choice: New Product poll for March, Beverage Industry readers’ selected Stillhouse Classic Vodka as their favorite new product release. 

Built to reflect how people drink water today, the new hydration platform from Purchase, N.Y.-based PepsiCo Inc. is a connected ecosystem that responds to the rise in consumption of low-and-no-sugar drinks as well as heightened focus on plastic's effect on the environment. As part of PepsiCo's Beyond the Bottle efforts, the new system makes it easier for people to stay hydrated, digitally track their hydration, and help meet the growing consumer demand for more sustainable packaging, the company says.

On Earth Day, Absolut Vodka, a brand of New York-based Pernod Ricard USA, announced its new platform to promote our planet — and its people — as Planet Earth's Favorite Vodka. Absolut hopes to inspire others in its belief that small changes today can lead to big impact tomorrow, it says.

Los Angeles-based AQUAhydrate has initiated a new partnership with Wounded Warrior Project (WWP) and is donating $10,000 this summer to help honor and empower wounded warriors. AQUAhydrate is promoting the partnership with a co-branded camouflage edition of its gallon package. Available now through July 4th, the AQUAhydrate Camo-Gallon can be purchased at CVS, GNC and other fine retailers.