Purity Organic acquires Dunn’s River Brands
Assets include Sweet Leaf Tea, Tradewinds Beverage
Purity Organic Inc., Oakland, Calif., announced the acquisition of Dunn's River Brands Inc., Austin, Texas. Dunn's River Brand's consumer brands include Sweet Leaf Tea as well as Tradewinds Beverage Co.
"We are excited about this acquisition as it continues our mission of continuing to provide better for you brands to our customers," said Mary Page Platerink, chief executive officer (CEO) of Purity Organic, in a statement. "We have an aggressive roadmap in 2020 and look forward to continuing to serve our key markets and expanding into new areas for all our brands."
With Mary Page as the CEO and a team with 40 years of beverage experience, Purity Organic will focus on delivering operational excellence, refreshing the Sweet Leaf Brand, and increasing market share across all its portfolio brands, the company says.
"We believe there is tremendous potential for all our brands as the organic beverage market continues to expand," said Douglas Abrams, chairman of Purity Organic. "We will continue to deliver great tasting, organic beverages with a variety of strong brands."