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Tecate, a brand of White Plains, N.Y.-based Heineken USA, is welcoming summer with carne asada and summer barbeque, for when the “food first” beer drinking occasions brings consumers together, the company says.

Chicago-based MillerCoors launched its newest innovation: Cape Line Sparkling Cocktails. Crafted with six ingredients — carbonated water, alcohol from real cane sugar, real cane sugar, lemon and/or lime juice concentrate, natural flavors, and fruit juice added for color — Cape Line Sparkling Cocktails is naturally gluten-free and contains 120 calories with an alcohol by volume of 4.5 percent.

Dallas-based Four Corners Brewing Co. is coming to Southern California, expanding distribution of its flagship El Chingón IPA and new El Grito Lager. This introduction marks the first region outside of Texas where the craft brewery's beers will be available, it says.

RUNA Clean Energy, an organic energy drink made from the guayusa leaf, now is being distributed nationally by Keurig Dr Pepper (KDP), Plano, Texas, and Burlington, Mass., and other regional distributor partners. 

Professional martial artist and boxer Conor McGregor announced the launch of his new Champ Champ Rosé, produced and sold through his new company: McGregor Vineyards. The brand will debut May 1 on retail store shelves and restaurants throughout Ireland and the United States.

Hamilton, Bermuda-based Bacardi Ltd. introduced Barcadi Lime: a vibrant and flavorful rum for any warm weather drinking occasion, the company says. Regarded as one of the top choices for fruit infusions in beverages and the most popular fruit purchased to be paired with rum, lime was the obvious choice for the new Bacardi flavor innovation, it adds. 

As consumers gear up for the spring season, their thirst for alternative beverages remains high. In the Readers’ Choice: New Product poll for February, there is a tie for the title between OWYN Dark Chocolate Protein Drink and Califia Farms Übermilk.

LIFEWTR, a premium water brand of Purchase, N.Y.-based PepsiCo, announced it is championing Art through Technology as its seventh design series.

Lavazza, a brand of Turin, Italy-based Lavazza Group, launched a new cold-brew offering in the United States. Made from ¡TIERRA! Colombia, the cold-brew coffee features a unique blend characterized by a sweet and smooth taste and a rich body, it says.