New Products

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Ritual Zero Proof announced the launch of its newest addition to join its non-alcohol lineup: Aperitif Alternative.

Seagram’s Escapes introduced its new 12-pack of margarita-inspired flavored malt beverages, featuring, Strawberry Margarita, Watermelon Margarita, Classic Lime Margarita and Prickly Pear Margarita.

Lemon Perfect, a growing brand in the enhanced water category, announced the launch of its newest flavor: Watermelon.

BACARDÍ Rum announced the U.S. launch of its latest flavored rum expression: Mango Chile, capturing the sweet and spicy flavors of the Mexican fruit snack, but in a bottle, it says.

IZZE, a sparkling juice brand, announced the expansion of its line of sparkling juices with a new flavor addition: Strawberry.

ACE Cider, a craft cider company and wholly owned subsidiary of Vintage Wine Estates Inc., introduced its newest product: ACE HIGH Imperial Pineapple.

PATRÓN Tequila announced the global launch of PATRÓN EL CIELO, adding to its prestige tequila portfolio.

Fever-Tree announced the launch of a new range of cocktail mixers: Classic Bloody Mary Mix, Classic Margarita Mix and Light Margarita Mix.

Two Roads Brewing Co. and Mohegan Sun announced its new partnership, celebrating Two Roads’ status as Mohegan Sun's official craft beer partner, the brewer developed a new beer in collaboration with the famed casino: Jackpot Juice Hazy IPA.

Swoon, a zero sugar beverage brand, announced it’s bringing “Barbiecore” to the beverage aisle with the launch of Barbie x Swoon Pink Lemonade