Casa Lumbre Co-Founder and Master Distiller Iván Saldaña, alongside seven-time Formula One champion and entrepreneur Lewis Hamilton, unveiled Almave Ámbar — a distilled non-alcohol blue agave spirit. 

"While Almave Distilled Non-Alcoholic Blue Agave Spirit is not a tequila, we are immensely proud of how we are leading the non-alcoholic category in staying true to the production and craft of making tequila, specifically the use of real agave and distillation,” Saldaña said in a statement. “While there are faster ways, we could not imagine a worthwhile non-alcoholic spirit without it. So, using our deep knowledge and spirit of discovery, we created Almave Blue Agave Spirit."

Hamilton, founder of Almave, added: "I'm excited to introduce people to Almave — it's a project I've been working on for a long time with Casa Lumbre. There's a huge appetite for quality alternatives for those times when people don't want to drink alcohol but also don't want to compromise on flavor, which is why it was important that our product includes agave to reflect the taste of conventional tequila. I think it tastes amazing and what we have created is unlike anything else on the market, so I can't wait to see what you all think."

Ideal for sipping, Almave Ámbar includes notes of roasted blue agave, sweet caramel and toasted wood, the company says. Meanwhile, Almave Blanco is the purest expression of blue agave, with balanced sweetness and acidity for mixing in a margarita, or a tequila cocktail, it adds.

The waitlist for Almave Distilled Non-Alcoholic Blue Agave Spirit is available on the company’s website before rolling out to retailers and bars nationally (and internationally in select regions) in 2024, it says. Packaged in 750-ml bottles, Almave Ámbar will retail at $39.99 a bottle and Almave Blanco will retail at $35.99 a bottle.