New Products

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Beverage Industry has selected eight new beverage products introduced in April 2026. 

Rancho La Gloria announced it is expanding its portfolio to include an agave wine-based cocktail series. 

Cizzle Brands announced the launch of its flagship sports hydration brand, CWENCH Hydration, available at Target stores across the United States, as well as on Target.com.

Holla Spirits announced a bold refresh of its ready-to-drink Crush cocktail lineup, reinforcing the brand’s commitment to fun, flavor and quality, it says.

Electrolit is expanding its flavor offering with the launch of Cherry Ice. 

SunnyD Vodka Seltzer unveiled PURPLE, a limited-time ready-to-drink vodka seltzer, first introduced as “Purple Stuff” in the iconic 1990s SunnyD commercial.

Supermodel, entrepreneur and longtime Lambrusco enthusiast Ashley Graham, together with co-founder Danny Epstien, announced the launch of Lucci, a new dry, sparkling red wine. 

GHOST introduced its latest flavor: GHOST Energy x 7UP Lemon Lime. 

Highclere Castle Gin announced the U.S. launch of Highclere Castle Gin Peach Rose, a new flavored expression expanding the brand’s portfolio.

Elmhurst 1925 introduced Clean Protein, a ready-to-drink plant-based protein beverage.