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Buffalo Trace Distillery Master Distiller Harlen Wheatley and Grammy-winning singer, songwriter and musician Chris Stapleton announced the release of Traveller Whiskey Full Proof.

Vita Coco unveiled its newest Vita Coco Treats flavor: Frosted Lemonade. 

McBride Sisters Wine Co. announced the national rollout of Sweet Red Frizzante under its culturally iconic Black Girl Magic Wines brand.

Liquid I.V. officially dropped its newest flavor: Energy Multiplier Sugar-Free Fruit Punch.  

Upstate Elevator announced the debut of its Añejo Lime THC Spirit, the brand’s first-ever zero-proof THC spirit. 

With spring just around the corner, Red Bull unveiled its Red Bull Spring Edition Cherry Sakura. 

Medly Wine unveiled its organic, zero-sugar wines from the Mediterranean, delivered direct-to-consumer in sustainable pouches. 

Accelerator Active Energy announced the launch of its  latest innovation: Citrus Freeze. 

Dogfish Head and the Grateful Dead are back for a repeat performance with Grateful Dead Citrus Daydream Lager. 

Planet Oat announced the launch of its new Zero Sugar Oatmilk Creamers.