Holistic Spirits Co., co-founded by Amy Holmwood and Woody Harrelson, introduced: Origen, a specialty vodka, and Harmony Gin, both all-natural and botanical ingredient based products.
Using carefully crafted and certified green distilling methods, Origen and Harmony marry science, nature and artisanal distillation, the company says. Holmwood, equipped with decades of experience in the wellness industry and unsatisfied with the lack of innovation in the spirits space, used food-science to devise the blend of botanical infusions in Origen and Harmony, it notes.
“Our team is passionate about using plant science to elevate every cocktail with all natural and functional ingredients,” Holmwood said in a statement. “Our mission is that Holistic Spirits Co. introduces a new era of educating people on ways to have better spirit choices similar to the innovation that has happened in the soft drink and tea beverage industry.”
Harrelson added: “For years I’ve wondered who was going to come along and put my favorite superfoods into spirits. I think it’s a marvelous thing that Amy came up with, and I admire her sense of purpose. It was a no-brainer to get involved from the start.”
Both Origen and Harmony are infused with a proprietary, natural blend of artichoke leaves, elderberries, green tea leaves, and muscadine grapes (indigenous only to the American South), the company says. In addition to these power-packed ingredients, Harmony Gin also includes juniper berries, coriander seed, hyssop, lemon peel, lime peel, angelica root and orris root, it notes.
As the specialty curated botanicals are the star of the show, the base spirits were just as carefully considered, the company says. The Holistic Spirits Co. research team tested numerous white spirit alcohol bases including grapes, corn, wheat and sugar cane to find the optimal non-GMO, white spirits to serve as the foundation, according to the company. Origen is made with organic white wheat and Harmony is made with organic corn; each carefully researched and tested to enhance flavor profiles and ingredient functionality, it says.
Packaged in 750-ml bottles the 37% ABV Origen and the 45% ABV Harmony Gin now are available to purchase at select retailers in California, District of Columbia, Florida, Louisiana, New Jersey, New York, and South Carolina, and are available online in most states at ReserveBar.