Ocean Spray Cranberries Inc., the agricultural cooperative owned by roughly 700 farmer families, announced the launch of Ocean Spray Zero Sugar Juice Drink, the first beverage from Ocean Spray with zero grams of sugar and no artificial sweeteners.
Ocean Spray Zero Sugar will be available in two flavors: Ocean Spray’s iconic Cranberry flavor and Mixed Berry, a new flavor to the brand’s beverage portfolio, the company notes. Made with real fruit juice and sweetened with stevia, Zero Sugar is an excellent source of vitamin C, it says.
“From full flavor blends to refreshing diet and now bold zero sugar, Ocean Spray is committed to developing product innovations that continually meet the needs and desires of consumers who are seeking out more options for their juice drink,” said Trinh Le, vice president of next generation beverages and omnichannel marketing at Ocean Spray, in a statement. “We’re excited to be the first brand to introduce this new innovative product in the shelf stable aisle and continue our legacy of beverage innovation.”
Ocean Spray Zero Sugar Juice Drinks will be available nationwide at grocery stores and Walmart this month.