In the Maroon 5 song "Sugar," the band references a man's need for love from the woman he cares about. However, if the songwriters had been watching the sweetener trends, they might have been more inclined to mention a more in vogue sweetener.
When inquiring about the most popular trends in the beverage industry, the answer more than likely centers on clean-label ingredients and a focus on health and wellness. For many consumers, this translates to seeking out food and beverages with reduced sugar and carbohydrates.
The 2015-2020 Dietary Guidelines and the Food and Drug Administration’s (FDA) new Nutrition Facts label, in conjunction with continued consumer demand for transparency, less sugar and clean-label products, have resulted in an increased demand for natural, non-caloric, high-intensity sweeteners (HIS), like stevia, monk fruit and erythritol.
Stevia ingredient aids in calorie reduction efforts
February 15, 2017
PureCircle Ltd. introduced Sigma-Beverage, its latest breakthrough stevia ingredient that is specifically optimized for beverage formulations. Sigma-Beverage performs similarly to sugar but at deep calorie reductions, so formulators can create beverage solutions for consumers while still reducing development time by 30-50 percent, it says.
Dynamic Food Ingredients, Mitr Phol Group partner in natural sweetener solutions
November 14, 2016
Paul Magnotto, founder and chief executive officer of Chaska, Minn.-based Dynamic Food Ingredients, and Krisda Monthienvichienchai, chief executive officer of Mitr Phol Group, Bangkok, China, jointly announced that the companies have reached a strategic investment and partnership agreement to expand production of their natural sweeteners: erythritol and xylitol.
With the release of the 2015-2020 Dietary Guidelines for Americans earlier this year followed by the U.S. Food and Drug Administration’s new Nutrition Facts label, many changes are instore for consumer packaged goods (CPG) manufacturers.
Sweetening agent combines SteviaSweet, monk fruit extract, erythritol
December 16, 2014
Steviva Ingredients announced its MonkSweet plus, a natural sweetening solution that combines three branded ingredients — SteviaSweet 95-60, monk fruit extract and Erysweet Erythritol — in a proprietary blend.
Naturally sweetened carbonated soft drink kicks off in Fresh Market stores
August 26, 2014
Coca-Cola Life, a reduced-calorie carbonated soft drink (CSD) sweetened with cane sugar and stevia leaf extract, will arrive in the United States this week, according to an Aug. 22 blog post by The Coca-Cola Co., Atlanta.