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GREY GOOSE Vodka introduced its newest ultra-premium innovation: GREY GOOSE Altius. 

Pelican Brewing Co. announced its newest release: Pelican Beach Beer. 

The Original Donut Shop, a brand of Keurig Dr Pepper, announced its latest innovation: The Original Donut Shop Iced Refreshers K-Cup pods.

Tequila Zarpado, a brand of Latitude Beverage Co., introduced its latest expression: Zarpado Añejo.

Beverage Industry has selected eight new beverage products introduced in May 2024. Vote below to let us know which new product is your favorite!

TeaPot, the cannabis-infused iced tea brand from The Boston Beer Co., announced the launch of its newest style: Blackberry Rooibos. 

Seagram's Escapes announced the launch of Refreshers, a new line of flavored malt beverages sweetened with cane sugar and real fruit juice. 

NESCAFÉ introduced NESCAFÉ Gold Espresso and NESCAFÉ Ice Roast to its U.S. portfolio.

Juggernaut Wines announced the launch of its Marlborough Sauvignon Blanc, the newest addition to its portfolio of wines. 

Four Sigmatic, a leading functional mushroom coffee brand, debuted a new line of organic instant teas.