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CB Apple

Christian Brothers adds apple flavor to lineup

New flavor joins CB Honey, CB Peach
January 19, 2016

Heaven Hill Brands, Bardstown, Ky., announced the launch of Christian Brothers Apple, the third flavor extension in the growing Christian Brothers Brandy line. The newest addition builds off the fast-growing apple flavor and successes of CB Honey and Peach, the company says.


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Heineken Lager partners with UCL, MLS for Soccer Is Here program

360-degree program offers on-premise, digital components
January 18, 2016

A subsidiary of Heineken International BV, White Plains-N.Y.-based Heineken USA’s Heineken Premium Lager is pairing up with UEFA Champions League (UCL) and Major League Soccer (MLS) beginning March 1 for Heineken’s fully integrated, 360-degree retail and on-premise Soccer is Here program. The program encourages legal-drinking-age fans to choose Heineken for all of their soccer viewing activities, the company says. National TV, digital partnerships, social support, account activation and a consumer sweepstakes rewarding shoppers for every minute of every UCL and MLS match, will drive consumer engagement and increase consideration and sales of Heineken throughout the program, it adds.


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Anheuser-Busch announces Super Bowl 50 advertising

Shock Top brand to appear in Super Bowl ads for first time
January 18, 2016

Anheuser-Busch (A-B), the St. Louis-based subsidiary of Anheuser-Busch InBev, announced that for the 28th consecutive year it will serve as the exclusive category advertiser for the Super Bowl. On Feb. 7, the brewer will use the prominent advertising stage to spotlight Super Bowl veterans Budweiser and Bud Light, along with first-time Super Bowl advertiser Shock Top and returning Super Bowl advertiser Michelob Ultra, it says.


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Sunny Delight Beverage Co

Sunny Delight Beverages Co. to be acquired by Brynwood Partners VII L.P.

Acquisition company also owns Harvest Hill Beverage Co.
January 14, 2016

J.W. Child Associates, a Boston-based private equity firm and the owner of Sunny Delight Beverages Co. (SDBC), has agreed to sell SDBC to Brynwood Partners VII L.P., Greenwich, Conn., for an undisclosed amount pending regulatory approval. SDBC, a Cincinnati-based company, was formed by J.W. Childs in 2004 when it acquired the SunnyD brand from The Procter & Gamble Co., Cincinnati.


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Nelson's Green Brier Distillery

Constellation invests in Nelson’s Green Brier Distillery

Craft whiskey company will continue to operate independently
January 12, 2016

Constellation Brands Inc., Victor, N.Y., acquired a minority stake in Nashville, Tenn.-based Nelson’s Green Brier Distillery, a distillery that produces a variety of craft whiskeys. Nelson’s Green Brier Distillery will continue to operate independently to produce, market and sell its products. 


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Craft Brew Alliance and Pabst Brewing Co. announce brewing agreement

Pabst subsidiary to brew historic beers at CBA’s Washington brewery
January 12, 2016

Portland, Ore.-based Craft Brew Alliance Inc. (CBA) and Pabst Brewing Co. (PBC), Los Angeles, announced that the two companies have entered into a brewing agreement that supports strategic growth objectives for both companies. PBC’s subsidiary Rainier Brewing Co. will begin brewing Rainier Pale Mountain Ale among other Rainier brands at CBA’s brewery in Woodinville, Wash. this spring, the companies say. As part of the agreement, PBC has been granted an option to purchase the Woodinville facility at any time during the next three years, they add.


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Southern Glazer's

Southern Wine & Spirits merges with Glazer’s

January 12, 2016

Miami-based Southern Wine & Spirits of America Inc. and Glazer's Inc., Dallas, announced the signing of a definitive agreement that will create Southern Glazer's Wine and Spirits LLC. The new company will distribute more than 150 million cases of wine and spirits annually, cover nearly 90 percent of the legal drinking-age population in the United States, employ more than 20,000 team members and have operations in 41 states plus the District of Columbia, the Caribbean and Canada, the companies say. Headquartered in Miami, the new company also will maintain ongoing operations, systems, executives and team members in Dallas, it adds.


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Teavana Serenity Tea

Teavana launches wellness teas

Seven new teas feature fruit and botanicals
January 11, 2016

Teavana, a division of Seattle-based Starbucks Coffee Co., released its first-ever line of wellness teas.


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New dietary guidelines released

Associations weigh in on recommendations
January 7, 2016

U.S. Secretary of Health and Human Services (HHS) Sylvia M. Burwell and Secretary of Agriculture Tom Vilsack released updated nutritional guidelines that encourage Americans to adopt a series of science-based recommendations to improve how they eat to reduce obesity and prevent chronic diseases like Type 2 diabetes, hypertension and heart disease. 


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Breakthru Beverage Group launches

New venture combines Charmer Belt, Wirtz Beverage operations
January 5, 2016

New York-based Breakthru Beverage Group, the beverage wholesaler formed by Charmer Sunbelt and Wirtz Beverage on Jan. 1,  launched Jan. 4 in markets across the country.  


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