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Home » Topics » Beverage News

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Arteasan New Image

Arteasan

May 9, 2016

Arteasans Beverages LLC now offers Arteasan, a functional, infused tea line in select markets.


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Pepsi Emojis

Pepsi launches #PepsiMoji campaign

Worldwide campaign features unique elements in each country
May 3, 2016

Purchase, N.Y.-based PepsiCo’s Pepsi brand announced it is taking the world’s global language — emojis — offline in a visually striking and socially shareable campaign, inviting consumers to Say It With Pepsi, the company says. With more than 600 proprietary PepsiMoji designs — from over 1 billion bottles and cans to sunglasses and stadiums — in more than 100 markets, this year’s global #PepsiMoji campaign brings a provocative and fresh take on the cultural phenomenon of emojis, it adds. 


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Barfoot Can Spritzers

Barefoot launches Refresh Spritzers in cans

Cans offer convenience, portability for wine drinkers
May 3, 2016

Barefoot Wine & Bubbly, a brand of E.J. Gallo Winery, Modesto, Calif., announced the national launch of Barefoot Refresh Spritzers in convenient, portable cans. The canned wines let people take wine many places where it couldn’t go before, the company says.


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Franklin/Minute Maid

Olympic athlete Missy Franklin joins Minute Maid campaign

Franklin thanks her parents in new digital film
May 2, 2016

The Coca-Cola Co., Atlanta, announced that Olympic athlete and swimmer Missy Franklin will join its Minute Maid brand’s Doin’ Good campaign, which debuted in April 2015. 


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Runa LLC receives investment from Leonardo DiCaprio

Investment round includes several celebrities
May 2, 2016

New York-based Runa LLC announced that AcademyAward-winning actor and environmental activist Leonardo DiCaprio recently invested in the company and will join the company’s advisory board. Other investors include actor and comedian Marlon Wayans, actor Adam Rodriguez and professional tennis players John Isner and Steve Johnson, the company says. This group joins existing Runa supporters, including actor Channing Tatum, who was an early investor, it adds.


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High Brew Coffee receives $4 million investment

DPS distribution partnership brings High Brew to 5 major cities
April 28, 2016

Austin, Texas-based High Brew Coffee, a company known for its ready-to-drink (RTD) cold-brew coffees, announced a Series A-2 investment of $4 million from Austin, Texas-based CAVU Venture Partners, a recently-launched fund focused on investment and incubation in healthy food and beverage companies. Additionally, High Brew Coffee announced a new distribution partnership with Plano, Texas-based Dr Pepper Snapple Group (DPS), which will include expanded distribution in key markets, it says. 


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Hi-C Ecto Cooler

Hi-C Ecto Cooler returns for a limited time

Product hits market in conjunction with new ‘Ghostbusters’ movie
April 26, 2016

Fans of the “Ghostbusters” franchise have one more reason to celebrate this summer as Atlanta-based The Coca-Cola Co.’s Hi-C brand announced release of Hi-C Ecto Cooler, a juice drink for those nostalgic for the 1980s and 1990s, the company says. Hi-C Ecto Cooler will be available for a limited time starting May 30. Its resurgence comes after a 15-year hiatus, as “Ghostbusters” hits theaters July 15.


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Survey finds bottled water tops with Gen Z

Survey results to be released at the Beverage Forum
April 26, 2016

A new survey from industry consultants Beverage Marketing Corporation (BMC), New York, and Boston-based Fluent, a leading college marketing and insights agency, found that taught to make healthy choices from a young age, Gen Z college students take that lesson seriously when reaching for beverages. Practicality and natural products are preferred, while artificial ingredients and crazy fads are likely to cue a collective eye-roll, the companies say. 


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NEW logo

Network of Exective Women launches NEW Future Fund campaign

PepsiCo and Target are first to support NEW Future Fund
April 25, 2016

The Chicago-based Network of Executive Women (NEW), which represents nearly 10,000 members from the retail and consumer goods and services industries, announced that it launched the NEW Future Fund, a campaign aimed at achieving 50/50 gender parity in the industry, it says.
 


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Keurig Green Mountain joins The Recycling Partnership

Keurig seeks 100 percent recyclability of its K-Cup pods
April 19, 2016

Falls Church, Va.-based The Recycling Partnership,  and Waterbury, Vt.-based Keurig Green Mountain Inc.  announced the companies have joined forces to impact recycling in the United 


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