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Home » Topics » Beverage News

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Diet Coke It's Mine campaign

Diet Coke unveils new packaging design

Brand launches limited-time glass contour bottle
January 28, 2016

Next month, for the first time, Diet Coke, a brand of Atlanta-based The Coca-Cola Co., will be available in millions of unique package designs with the launch of the Diet Coke It’s Mine program, the company says. The initiative, a continuation of the brand’s Get A Taste campaign, launches Feb. 1.


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Svedka Cucumber Lime Vodka

Svedka vodka launches Cucumber Lime variety

New release appeals to refreshing flavor trends
January 27, 2016

Svedka vodka, a brand of Victor, N.Y.-based Constellation Brands Inc., announced that Svedka Cucumber Lime will join its portfolio of Swedish import vodkas.


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Constellation Brands named new appointment for Beer and Wine & Spirits divisions

Bill Hackett assumes newly created position of chairman of beer
January 26, 2016

Constellation Brands Inc., Victor, N.Y., announced several executive appointments across the organization to further bolster its business and support the company’s long-term growth strategies. 


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Boston Beer Samuel Adams Nitro Beers

Samuel Adams launches Nitro Beers

New craft beers feature nitrogen instead of carbonation
January 25, 2016

After experimenting with countless iterations and test batches in the nano-brewery at the Sam Adams Boston Brewery, the brewers at Boston-based The Boston Beer Co. announced the release of the first three brews from the Samuel Adams Nitro Project: Nitro White Ale, Nitro IPA and Nitro Coffee Stout.


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Green Juice Day

Evolution Fresh names Jan. 26 National Green Juice Day

Brand offers free three-packs in select cities
January 25, 2016

In an effort to encourage consumers to add more joy and wellness to their life, Evolution Fresh, a wholly owned subsidiary of Seattle-based Starbucks Coffee Co., has declared Jan. 26 as the first-ever National Green Juice Day. To celebrate, Evolution Fresh is teaming up with on-demand delivery service Postmates to deliver free Green Juice Breaks, a three-pack of 15.2-ounce, cold-pressed, high-pressure processed (HPP) Sweet Greens and Lemon juices, to consumers in 15 cities, the company says. 


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Management agreement to bring exotic juice brand to US

Cascadia Managing Brands, Rubicon Exotic Juices to launch three lines in 2016
January 25, 2016

Ramsey, N.J.-based Cascadia Managing Brands, a food and beverage brand management and consulting firm, announced it has signed a definitive brand management agreement with U.K.-based Rubicon Exotic Juices. 


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Nielsen, CGA launch Brand Index for alcohol beverages in the US

On-premise index rolling out in two phases
January 22, 2016

As part of the Nielsen CGA joint venture, New York based-Nielsen and CGA Strategy, U.K., announced that Brand Index, a statistically robust, fully projected on-premise measurement for beverage alcohol clients, will be rolling out in two phases this year. 


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Readers name their favorite new beverage of December

Smartwater sparkling bests all entries
jessica Jacobsen
Jessica Jacobsen
January 19, 2016

The readers of Beverage Industry were bubbling over with excitement for the Readers’ Choice New Product of the Month poll as smartwater sparkling emerged as the winner for the December contest.


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Coca-Cola announces One Brand marketing strategy

Global program unites five brands
January 19, 2016

For the first time ever, Atlanta-based The Coca-Cola Co. will employ a global marketing strategy that will unite multiple brands within the Coca-Cola brand portfolio.


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Zac Brown

Zac Brown partners with Delicato Family Vineyards for new wine line

Recent launch includes Cabernet Sauvignon, Red Blend
January 19, 2016

Napa, Calif.-based Delicato Family Vineyards announced the launch of Z. Alexander Brown, a new portfolio of wines from Napa Valley winemaker John Killebrew and Grammy-award winning musician Zac Brown. Highlighting the quality of California's North Coast with a Cabernet Sauvignon and Proprietary Red Blend, Z. Alexander Brown wines unveil a robust style reflective of the land and the potential that can result from a pair of artists with a passion for bringing food, people and a sense of place together through creativity, the company says.


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