Barefoot launches Refresh Spritzers in cans
Cans offer convenience, portability for wine drinkers
Barefoot Wine & Bubbly, a brand of E.J. Gallo Winery, Modesto, Calif., announced the national launch of Barefoot Refresh Spritzers in convenient, portable cans. The canned wines let people take wine many places where it couldn’t go before, the company says.
“This is such an exciting moment for us here at Barefoot, and also for wine fans across the country,” said Jen Wall, winemaker for Barefoot Wine & Bubbly, in a statement. “It’s all about making Barefoot convenient. We took this ‘step’ to give folks summer in a can at any time of year and to take away some of the barriers for enjoying wine when and where people want.”
The 8.4-ounce slim cans can go many places where wine bottles and glass aren’t always welcome. The cans easily pack into coolers and ice chests, and are ideal for poolside, the beach, barbecues and more, the company says.
Barefoot Refresh Spritzers, made in the classic spritzer style, are a refreshing wine-based beverage with a signature spritz. Available in Crisp White and Summer Red, Refresh Spritzers can be served over ice, mixed in a cocktail or straight from a chilled can, it adds.
“One of our missions at Barefoot is to make the everyday more fun and to make life, and wine, less serious,” Wall said. “I genuinely believe people around the country will love our Refresh Spritzers in cans and they’ll love all the places they can take them.”
The new canned sparkling wines have a suggested retail price of $8.99 for a four-pack or $2.49 for singles, and now are available nationwide.