Barefoot Wine & Bubbly, a brand of E.J. Gallo Winery, Modesto, Calif., announced that it will ring in the New Year as the Official Bubbly of New Year's Eve Times Square. As the Times Square New Year's Eve Ball drops, Barefoot will toast with millions to the start of another year full of opportunities and bring people together in celebration, the company says.

Barefoot Wine & Bubbly, a brand of E.J. Gallo Winery, Modesto, Calif., announced the national launch of Barefoot Refresh Spritzers in convenient, portable cans. The canned wines let people take wine many places where it couldn’t go before, the company says.

“It can be intimidating to walk down that wine aisle,” says Danny Brager, vice president of beverage alcohol for Nielsen, New York. “There are so many items, sometimes it’s difficult to navigate down the aisle because you just see this sea of bottles.”