Pure Leaf launches new bagged teas
Brand extends into 10 hot and iced, long-leaf options
Englewood Cliffs, N.J.-based Unilever announced that its Pure Leaf brand is expanding beyond the ready-to-drink shelves with the launch of bagged and loose-leaf teas. Available nationwide in 10 hot and iced varieties, Pure Leaf’s new range of new long-leaf teas share the brand’s passion for realness by giving consumers the most genuine tea experience, the company says.
“We at Pure Leaf believe that the most delicious tea is real tea, simply picked, rolled and crafted from sustainably grown leaves,” said George Hamilton, tea director at Unilever, in a statement. “We have poured all of our expertise into this new range, which we hope people will enjoy drinking as much as we do.”
Pure Leaf’s tea leaves are kept long, and are then picked, rolled and expertly crafted with real fruit pieces, petals and herbs, allowing the natural tea essence to shine through, it says. To ensure an exceptional and authentic taste experience, Pure Leaf offers single-source tea leaves from Rainforest Alliance Certified tea estates in India, Kenya, Indonesia and Sri Lanka. Pure Leaf also features transparent packaging to reveal the masterful tea blends, it adds.
Available in 16-count jars, Pure Leaf bagged teas are offered in seven flavors: Black Tea with Vanilla, Chai Tea, Green Tea with Mint, Iced Classic Black Tea, Iced Black Tea with Peach, Iced Black Tea with Raspberry, and Iced Green Tea with Citrus. Its loose-leaf teas are available in three varieties: English Breakfast Black Tea and Iced Classic Black Tea, which are available in 4.7-ounce jars, and Gunpowder Green Tea, which is available in 5.8-ounce jars.
Manufactured and distributed by Unilever, the new bagged and loose-leaf teas are available nationwide on Amazon.com and in grocery stores, mass market retailers and select club stores.