Pure Leaf Iced Tea, a brand of Purchase, N.Y.-based PepsiCo, announced a partnership with the Hallmark Channel to bring the brand’s “No is Beautiful” campaign message to movie-lovers through a new holiday film “Christmas Class Reunion.” Merry Mint, a limited-edition, mint-flavored Pure Leaf Iced Tea, will simultaneously launch through a social media giveaway for consumers to enjoy while watching the film.

When you look at the U.S. spirits market, consumers continue to turn to the whiskey/bourbon segment in large numbers. It stands to reason that the readers of Beverage Industry also might be taken with the spirit segment.

Pure Leaf introduced two new Tea House Collection flavors: Spiced Chai and Strawberry & Garden Mint. 

Pure Leaf, a brand of Unilever, announced the launch of its first-ever home-brewed Matcha Teas. 

Pure Leaf, a brand of Englewood Cliffs, N.J.-based Unilever, announced the launch of its first-ever home-brewed Matcha Teas. Sourced from Rainforest Alliance Certified tea estates in Kagoshima, Japan, the two new matcha offerings from Pure Leaf — Pure Matcha and Matcha with Ginger — are available in pre-portioned, individually wrapped sachets to give tea lovers a perfect cup of Matcha every time, it says.

Pure Leaf, a product of The Pepsi Lipton Tea Partnership, announced the addition of Mint and Pomegranate flavors to its lineup of ready-to-drink iced teas.

Englewood Cliffs, N.J.-based Unilever announced that its Pure Leaf brand is expanding beyond the ready-to-drink shelves with the launch of bagged and loose-leaf teas. Available nationwide in 10 hot and iced varieties, Pure Leaf’s new range of new long-leaf teas share the brand’s passion for realness by giving consumers the most genuine tea experience, the company says.