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Following an appearance on ABC’s “Shark Tank” and support from local investors, entrepreneur Danny Grossfeld launched HOTSHOT, an innovation that makes hot ready-to-drink (RTD) coffee.

San Francisco-based Campari America, a wholly owned subsidiary of Davide Campari-Milano S.p.A., announced the latest addition to its SKYY Infusion line: Coastal Cranberry. 

From Thanksgiving (Nov. 26) to Dia de Reyes (Jan. 6, 2016), Tecate Light, a brand of White Plains, N.Y.-based Heineken USA, is bringing the boldness of the holiday season to life with a comprehensive, 360-degree program that offers legal drinking age consumers everything they need to kick-start their holiday celebrations, the company says. 

To encourage trick-or-treaters to stay hydrated this Halloween, Néstle Pure Life released its limited-edition Halloween Monster bottles. 

Boulder, Colo.-based NextFoods’ GoodBelly releasedits new Grab&Go probiotic drinks. GoodBelly’s new 15.2-ounce beverages tout the same probiotic strain used in the brand’s existing lineup, Lactobacillus plantarum 299v (LP299V), it says. 

Kalāheo, Kaua`i-based Kōloa Rum Co. announced the release of Kaua`i Coffee Rum, a new rum developed through a licensing agreement between the Kaua`i distiller and Kauai Coffee Co., a division of Italy-based Massimo Zanetti Beverage Group.

There are few plays in basketball more exciting than the three-point shot. Taking inspiration from the game, Portland, Ore.-based Pyramid Breweries recently teamed up with the Portland Trail Blazers to create its newest, limited-edition beer – Reigning 3s. This unfiltered White Pale Ale is the company’s take on its own 3-pointer, using a combination of Cascade, Apollo and Lemon Drop hops. With 5.5 percent alcohol by volume, this beer rates 30 on the international bitter unit (IBU) scale. Due to limited availability fans will have to travel to "Rip City" to get a shot of this brew, the company says.

As consumer packaged goods (CPG) manufacturers get ready to transition into the 2016 calendar year, Chicago-based Mintel released its “2016 Food & Drink Trends” report. The 12 trends cover a range of topics including eCommerce and natural formulations.

It’s no secret that bottled water is one of the hottest beverage trends in the market. Market research firms have touted its growing market share and campaigns like first lady Michelle Obama’s Drink Up initiative is encouraging consumers to turn to the zero-calorie option.

New York-based Charmer Sunbelt Group and Wirtz Beverage Group, Chicago, two family-run distributors of wine, spirits and beer, announced on Oct. 20 that the companies signed an agreement to substantially combine all of their beverage alcohol operations.