Agreement unites two distributors as Breakthru Beverage Group
October 20, 2015
New York-based Charmer Sunbelt Group and Wirtz Beverage Group, Chicago, two family-run distributors of wine, spirits and beer, announced on Oct. 20 that the companies signed an agreement to substantially combine all of their beverage alcohol operations.
Use of recycled material requires two-thirds less energy than virgin materials
October 19, 2015
New data compiled by New York-based Beverage Marketing Corporation (BMC) shows that between 2000 and 2014, the average weight of a 16.9-ounce single-serve PET plastic bottled water bottle has declined 52 percent to 9.25 grams. This has resulted in a savings of 6.2 billion pounds of PET resin since 2000.
Merger would combine brewers’ expansive beer portfolios
October 13, 2015
The Boards of Anheuser Busch InBev (AB InBev), Leuven, Belgium, and SABMiller plc, London, announced that they have reached agreement in principle on the key terms of a possible recommended offer to be made by AB InBev for the entire issued and to be issued share capital of SABMiller.
Dewar’s whisky, a brand of Hamilton, Bermuda-based Bacardi Ltd., is celebrating the launch of Dewar’s Scratched Cask with a 360-degree virtual reality experience and marketing campaign. By visiting www.Scratched360.com, consumers can
Following recent press speculation, Leuven, Belgium-based Anheuser-Busch InBev (AB InBev) has submitted a new proposal to the Board of SABMiller plc, London, to combine the two beer companies.
Moët Hennessy USA, New York, announced the launch of www.champagnemasters.com, a mobile-ready education website that teaches wine lovers the finer points of Champagne by examining
Fictional beverage from ‘Back to the Future Part II’ to launch Oct. 21
October 5, 2015
Pepsi, a brand of Purchase, N.Y.-based PepsiCo Inc., has confirmed that Pepsi Perfect, the fictional beverage that Marty McFly orders in “Back to the Future Part II,” will be available for a limited time starting Oct. 21 paying homage to the date that McFly travels to in the future.
Brand to release a series of limited-edition, wood-finished Scotch blends
October 5, 2015
Johnnie Walker, a brand of Norwalk, Conn.-based Diageo North America, will introduce its newest Scotch whisky: Johnnie Walker Select Casks – Rye Cask Finish, a 10-year-old, 46 percent alcohol by volume (ABV), chill-filtered blended Scotch whisky. The new varietal is the first in a series of limited-edition, wood-finished Scotch blends to be released during the coming years, the company says. Each limited-edition whisky will feature a different wood finish crafted for today's whisky enthusiast, it adds.