Beginning this fall, Los Angeles-based Pabst Brewing Co. will distribute nationwide Bozeman, Mont.-based Dog Tag Brewing Foundation’s Legacy Lager. Sales of Legacy Lager benefits charities created or selected by Gold Star Families, it says.
Seth Jordan, a Marine combat veteran, founded Dog Tag Brewing in 2014 with an invitation for the American public to “Toast a Hero” as they read the name of a fallen warrior printed on each can, the company says. Jordan serves as chairman of the Dog Tag Brewing Foundation, a nonprofit organization dedicated to supporting legacy building projects started or selected by Gold Star Families, the families of fallen military personnel. The Dog Tag Foundation provides grants to Gold Star family charities and offers free consulting services to help families create impactful, sustainable organizations in honor of their loved ones, it adds.
“The partnership with Pabst will ensure that millions of Americans will have a chance to try our beer and to join us in helping Gold Star families build the legacies of our nation's fallen military heroes,” Jordan said in a statement. “Our mission is simple: to help Gold Star Families make sure their loved one is never forgotten.”
Dog Tag's Legacy Lager is brewed with premium, quality two-row pale and specialty malts; Magnum and Saaz hops; and is fermented with an American lager yeast, the company says. At 5 percent alcohol by volume, the brew contains 22 international bitterness units and will be available in four-packs of 16-ounce cans. On its packaging Dog Tag also utilizes can-printing technology to dedicate each can within a four-pack to a different fallen warrior, it says.
Eugene Kashper, chief executive officer of Pabst Brewing Company stated: “We are really excited to partner with Seth and Dog Tag. Seth’s passion for remembering, honoring and celebrating our nation’s heroes is inspiring. We are truly honored to have the opportunity to support Gold Star Families in their charitable endeavors and to help spread Dog Tag's message nationwide.”
Dog Tag’s Legacy Lager will be available in 26 states beginning Sept. 1, with national distribution expected in 2017.