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PepsiCo Beverages North America invests $35 million to help in recycling access

PepsiCo’s investment with Closed Loop Partners aims to create an innovative community-based recycling infrastructure model
January 21, 2022

Purchase, N.Y.-based PepsiCo Beverages North America (PBNA) announced a $35 million investment with Closed Loop Partners that will create the "Closed Loop Local Recycling Fund," an innovative circular economy initiative to advance new small-scale, modular recycling systems in communities across the United States, it says.


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New Belgium Brewing, Imperfect Foods partner for new IPA

Citrus Rescue IPA used approximately 35K imperfect oranges
January 19, 2022

New Belgium Brewing, Fort Collins, Colo., and Imperfect Foods announced the release of Citrus Rescue IPA, a fruited IPA brewed using oranges that might not be “perfect” by society's narrow beauty standards due to little scars and blemishes but are just as adorable, healthy and delicious, the companies say.


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Fine wine importer Demeine Estates launches Dream It, Live it campaign

The initiative aims to foster inclusivity in the wine industry
January 17, 2022

Napa Valley, Calif.-based fine wine importer Demeine Estates is solidifying its commitment to leadership in the wine industry with the launch of its Dream It, Live It campaign, an annually selected professional partnership opportunity aimed toward wine entrepreneurs. 


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Monster Beverage Corp. to acquire CANarchy Craft Brewery Collective

Transaction provides springboard for Monster to enter alcoholic beverage sector
January 17, 2022

Monster Beverage Corp., Corona, Calif., has entered into a definitive agreement to acquire CANarchy Craft Brewery Collective LLC, a craft beer and hard seltzer company for $330 million in cash. The transaction will bring the Cigar City, Oskar Blues, Deep Ellum, Perrin Brewing, Squatters and Wasatch brands to the Monster beverage portfolio. 


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So Good So You bottles ‘happiness’ with ashwagandha-powered probiotic juice shot

Adaptogens take center stage in the new blood orange guava-flavored ‘Happy’ shot
January 12, 2022

Minneapolis-based So Good So You launched its newest blend: Happy. The organic blood orange guava cold-pressed juice shot is powered by ashwagandha, an adaptogen that helps the body regulate its functions, including mood and mental clarity, the company says.


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Juicy Juice, Siri Daly partner to share easy family recipes

Recipes incorporate Juicy Juice as ingredient to punch up the flavor
January 12, 2022

Juicy Juice, a brand of Harvest Hill Beverage Co., Stamford, Conn., is helping families come together by partnering with mom, self-taught cook and recipe developer Siri Daly for ideas on how to spend time as a family in the kitchen. 


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Southern Glazer’s, Prestige Wine Imports strengthen distribution partnership

Italian wine importer expands into 7 new markets
January 11, 2022

Southern Glazer’s Wine & Spirits, Miami and Dallas, announced that Prestige Wine Imports, importer of a diverse portfolio of high-quality Italian wines, is expanding its distribution relationship to seven additional markets: Maryland, Delaware, Kentucky, North Dakota, South Dakota, Wyoming and Washington D.C.


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Pop Superstar Katy Perry launches De Soi Aperitifs

The De Soi portfolio of non-alcohol botanic beverages launches in time for Dry January
January 10, 2022

Global pop superstar Katy Perry, in partnership with Los Angeles-based AMASS and its Master Distiller Morgan McLachlan, launched De Soi, a line of sparkling ready-to-drink non-alcoholic apéritifs with natural adaptogens.


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Constellation Brands

Constellation Brands, Coca-Cola enter agreement for FRESCA brand

FRESCA Mixed ready-to-drink cocktails will hit US market later this year
January 6, 2022

Constellation Brands Inc., Victor, N.Y., entered into a brand authorization agreement with The Coca-Cola Co., Atlanta, in the United States to bring the FRESCA brand into beverage alcohol through the manufacturing, marketing, distribution and launch of FRESCA Mixed, a new line of spirit-based, ready-to-drink (RTD) cocktails that are well-aligned to a number of emerging consumer trends, it says. 


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Breakthru Beverage Group moves to acquire wholesaler Major Brands

Acquisition strengthens company’s position in Missouri
January 5, 2022

Breakthru Beverage Group, New York, announced they have a signed agreement to purchase Missouri-based Major Brands, further expanding the company’s North American footprint. Once the deal is completed, which is expected this spring, Major Brands will join the Breakthru Beverage family and begin to deploy the company’s extensive suite of capabilities to help suppliers and customers better reach their target consumers and drive results. 


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