Kombucha Heal-In helps deliver kombucha to frontline workers
May 5, 2020
Kombucha Brewers International (KBI), Los Angeles, has rallied the industry for a giveback program to help healthcare workers and food banks throughout the United States. The Kombucha Heal-In is a week-long initiative from May 5-11, with the goal of providing 100,000 bottles of kombucha to those on the frontlines as a way to protect and provide resilience for these most vulnerable populations, it says.
BNP Media, the parent company to Beverage Industry, has been monitoring the evolving situation around COVID-19/Coronavirus, which is rapidly changing. The health and safety of its attendees, sponsors, vendors and staff at its events remains a top priority.
Lime, Peach flavors added to spirit-crafted hard seltzer brand
May 4, 2020
Modesto, Calif.-based E. & J. Gallo's High Noon Hard Seltzer announced the addition of two new flavors to their portfolio: Lime and Peach. As the brand prepares for summer, High Noon also announced a media partnership with Barstool Sports, a next-generation sports media company.
At a time when it’s needed most, beverage brands are becoming part of a collective effort to spread care and kindness during this global pandemic to healthcare workers, the elderly, and at-risk children and communities.
“The Green Machine” truck to deliver wellness ginger shots
May 4, 2020
Due to the cancellation of Natural Products Expo West (NPEW), Reed’s Inc. was left with “extra” product on-hand. In response, the company converted its consumer sampling truck into a beverage delivery truck.
5,000 bottles of juice to be donated to those on the “front lines”
May 4, 2020
Natalie’s Juice recently extended a helping hand to New York with a donation of 5,000 bottles of fresh-squeezed, minimally processed fruit juice to healthcare workers at NYU Langone Hospital.
903,000 viewers make eNASCAR iRacing Dixie Vodka 150 the most watched e-sports event in America
May 4, 2020
This year, NASCAR’s Dixie Vodka 400 at Homestead-Miami Speedway became the first “virtual” race televised live on FS1. With 903,000 viewers, the eNASCAR iRacing Dixie Vodka 150 was the most watched e-sports event in America, the company says.
Care packs, craft kits for parents to accompany shots
May 4, 2020
So Good So You is donating its functional juice shots to fuel medical professionals on the frontlines of hospital care. The products are packed with all-natural nutritious ingredients to support hospital workers who are putting in extra hours caring for an influx of patients, the company says.
#MyBrocktail Tip Program offers weekly tips as part of virtual cocktail challenge
May 1, 2020
New York-based Brockmans Gin and its team understands the restaurant and bar community in the United States and around the world is struggling through the economic impact of the COVID-19 pandemic.