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Buble_BublyCampaign_900.jpg

Michael Bublé, bubly ask consumers to ‘see the bubly side’

Sparkling water brand, musical artist partner for campaign to turn around bummer moments
April 15, 2022

Purchase, N.Y.-based PepsiCo’s bubly sparkling water launched a new campaign to show consumers that everyday bummer moments have a silver lining ― or to “see the bubly side.” To help kick off the year-long campaign, bubly is joining forces once again with Michael Bublé, whose serenades bring smiles to people around the world.


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AriZonaRedTea_900.jpg

AriZona Red Tea delivers ready-to-drink rooibos tea

AriZona Beverages partners with The Long Walk to Freedom Foundation
April 12, 2022

AriZona Beverages, Woodbury, N.Y., launched Red Tea in 20-ounce tall boys, bringing the national drink of South Africa to the mainstream market in the United States. AriZona Red Tea is naturally caffeine free, made with real sugar, and only 70 calories in each serving. 


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MTN DEW GAME FUEL, Dr Disrespect partner for limited-edition beverage launch

Championship Citrus Cherry available on GameFuel.com
April 7, 2022

MTN DEW GAME FUEL, a brand of Purchase, N.Y.-based PepsiCo, and Dr Disrespect are taking their relationship to the next level with the release of Championship Citrus Cherry. The fan favorite is finally back and bolder than ever, including a limited-edition can while supplies last on GameFuel.com.


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Informa Markets’ Natural Products Expo West

Natural Products Expo West returns to in-person with Anaheim tradeshow

Beverage-makers, suppliers highlight latest innovations
April 7, 2022
Informa Markets’ Natural Products Expo West, part of the New Hope Network family of brands, hosted the in-person return of the industry’s largest trade show March 8-12 at the Anaheim Convention Center in Anaheim, Calif. The event gathered more than 2,700 exhibitors and more than 57,000 registered attendees, the company says.
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Dest_BioSteel_900.jpg

Sergiño Dest Signs with BioSteel

Sports drink also official sponsor of U.S. Soccer
April 6, 2022

BioSteel Sports Nutrition Inc. announced its athlete partnership with Sergiño Dest, defender for the U.S. Men’s National Soccer Team (USMNT). Dest joins the brand’s team of elite athlete ambassadors that includes fellow soccer star Christen Press, as well as Patrick Mahomes and Luka Dončić.


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happi_PomegranateHibiscus_900.jpg

Happi launches Pomegranate Hibiscus variety

New cannabis-infused sparkling water available in provisioning centers in Michigan
April 6, 2022

Happi, Birmingham, Mich., launched its newest flavor ― Pomegranate Hibiscus ― in select provisioning centers. Made with organic pomegranate, lemon, agave nectar and hibiscus, the new flavor is light and fruity, it says. 


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AquaSeltzer_900.jpg

Aqua ViTea launches Aqua Seltzers

Sparkling kombucha beverage features 5 billion live probiotics
April 5, 2022

Middlebury, Vt.-based kombucha brand Aqua ViTea introduced Aqua Seltzers, a bubbly beverage packed with probiotics for immune and gut health. Like all of Aqua ViTea's beverages, the new Aqua Seltzers are USDA Organic, GMO-free, gluten-free, vegan, and always low in calories and sugar.


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OceanSpray_AtlanticSeaFarms_900.jpg

Ocean Spray announces collaboration with Atlantic Sea Farms

Cranberry Kelp Cubes combine kelp puree, cranberry puree and cranberry seeds
April 5, 2022

Ocean Spray Cranberries Inc., Boston, announced a collaboration with Atlantic Sea Farms, a women-run regenerative kelp aquaculture company, also local to New England, based in Maine, for ingredient use in Atlantic Sea Farms’ Cranberry Kelp Cubes. The sustainably grown kelp product further expands Ocean Spray's functional product and ingredients portfolio. 


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CoverFEAT_CollabBev_BI_CoverFeatOpeningImage_1170x658.jpg
Cover Feature

Beverage-makers share expertise to develop new products with familiar brands

Analysts anticipate more non-alcohol, alcohol crossover to come
jessica Jacobsen
Jessica Jacobsen
April 5, 2022
In the U.S. beverage market, consumers are seeing more of their favorite brands and companies partner to cross figurative lines by entering new categories through collaboration efforts.
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CocaCola_ZeroSugarByte_900.jpg

Coca-Cola Creations unveils newest beverage: Coca-Cola Zero Sugar Byte

Limited-edition soft drink born in metaverse
April 4, 2022

Earlier this year, Coca-Cola Starlight offered fans a taste of outer space. Now, the second Coca‑Cola Creations offering presents the first-ever Coca-Cola flavor born in the metaverse. Coca-Cola Zero Sugar Byte will bring the flavor of pixels to life in a limited-edition beverage that transcends the digital and physical worlds. 


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