SweetWater Brewing Co. LLC, Atlanta, announced the launch of 420 Imperial IPA ― the first line extension off of its flagship 420 brand. A fresh take on ingredients from the original SweetWater 420 Extra Pale Ale, the Imperial IPA combines numerous hops in this new high-ABV brew.

Primo Water Corp., Tampa, Fla., announced that Primo Water North America (PWNA), a wholly owned subsidiary of Primo, substantially acquired all of the assets of The Sweetwater Co. Inc., doing business as Earth2O. The bottled water company is based in Oregon and known for its commitment to sustainable water, environmental responsibility and natural, pure spring water from Oregon's Cascade Range.

Kaló, a handcrafted, locally-sourced hemp-infused seltzer, announced the expansion of its product portfolio to include four summer-ready new flavors: Black Cherry, Ruby Red Grapefruit, Ginger Lemonade and Blood Orange Mango.

Talking Rain Beverage Co., the maker of Sparkling Ice beverages, announced the selection of three finalists for its second annual Cheers to Heroes campaign and contest celebrating everyday heroes from across the country. This year’s finalists are being honored for their support and continued dedication to their local communities and are now in the running to be named the winner of this year’s Cheers to Heroes contest with a cash prize of $10,000.

Jägermeister, imported exclusively by Mast-Jägermeister US, White Plains, N.Y., and American Rapper Post Malone have joined forces to launch a fully integrated global campaign to help bring life back to nightlife, including a short film tribute to the multitude of local businesses and communities that have been affected over the past year titled "Night Lights."

Calypso, Milwaukee, reported a more than 50% sales increase during the first half of 2021. These numbers follow a year of explosive 62% growth in 2020 and come on the heels of a successful 2019 for Calypso, which saw 33% growth and category leading sales velocity in its core line of flavored lemonades, the company says.

U.S. beverage demand is forecast to increase 2.9% yearly in nominal terms through 2025, according to “Beverages: United States,” a report recently released by Freedonia Focus Reports.

ROAR Organic, Bethlehem, Pa., announced a new recipe for its line of beverages, which are now fortified 100% daily value of energy and immunity vitamins B5, B6, B12 and C, as well as antioxidant vitamins A and E, and electrolytes from coconut water.

PepsiCo Inc., Purchase, N.Y., published its 2020 Sustainability Report, presenting its continued momentum to create positive change for the planet and people while acknowledging the significant work ahead to address pressing challenges in the food system, such as climate change, fertile topsoil loss, packaging waste and inequality. The report outlines how during a tumultuous year for consumers, employees and partners, PepsiCo advanced its social and sustainability agenda across its supply chain.

Nestlé Waters, Vevey, Switzerland, will expand its current efforts to manage water sustainably and increase its collaboration with partners to identify and support local solutions.