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PLEZi Nutrition, the public benefit company co-founded by former First Lady Michelle Obama, announced its official partnership with renowned actress and global advocate Kristen Bell as an investor and brand partner. 

The Coca-Cola Co., Atlanta, announced the launch of Coca-Cola Lens, an insights platform focused on growth, and designed to empower operators in the foodservice and retail industries to make data-driven decisions. 

On the heels of Kathy Hilton’s musical debut in SMASH TEA PARTAY: A Smirnoff ICE Musical, the reality TV star and Smirnoff ICE are back to spill the tea on the brand’s latest flavor offerings of Smirnoff ICE SMASH Tea.

Just in time for summer, Sazerac Co., Louisville, Ky., unveiled The Spritz, a ready-to-drink (RTD) cocktail offering inspired by the classic namesake cocktail.

7-Eleven Inc. is bringing the first taste of midnight to stores nationwide with a new limited-edition flavor of Gatorade Thirst Quencher – Midnight Ice.

The Arizona Bowl, which brings together teams from the Mountain West Conference and Mid-American Conference each year, announced a multi-year sponsorship deal, titling the event the “Snoop Dogg Arizona Bowl Presented by Gin & Juice By Dre and Snoop,” to air at 2:30pm MST on Dec. 28. 

From offering consumer insights, enhancing product development to supply chain optimization, experts weigh in on how AI solutions are transforming the beverage industry. 

Naked Brand, a brand of Tropicana Brands Group, Chicago, is launching a new range of lower sugar smoothies just in time for the busy, on-the-go summer season. 

Waterloo Sparkling Water, Austin, Texas, announced three new flavors with the launch of its All Day Rosé, Pi-Ño Colada and Mojito Mocktail Sparkling Waters. 

BlueTriton Brands, Stamford, Conn., announced the release of new aluminum bottle packaging. Five of BlueTriton’s brands will be leading the charge with the new containers — Poland Spring, Deer Park, Ice Mountain, Arrowhead and Pure Life.