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Barrilitos Lifestyle.png

The Coca-Cola Co. relaunches Barrilitos in California, Texas

Authentic soft drink bottled and produced in México
Staff Beverage Industry
October 31, 2024

The Coca-Cola Co., Atlanta, announced the highly anticipated regional relaunch of Barrilitos, a cherished Mexican soft drink brand with a rich legacy dating back to 1938. 


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Crierball.png

From Fireball to Crierball

Football fans can drink the tears of their biggest rivals with new limited-edition whisky
Staff Beverage Industry
October 30, 2024

This football season, Fireball Whisky, Louisville, Ky., is literally transforming tears into cheers by collecting human tears at big rivalry games to create a game-changing, limited-edition whisky: Crierball.


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Starry Cranberry Blizz

STARRY releases Cranberry Blizz

Limited-time flavor available as zero-sugar soft drink
Staff Beverage Industry
October 29, 2024

STARRY is releasing its first-ever limited-time flavor with the launch of STARRY Cranberry Blizz.


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BrooklynBrewery-CallingAllMakers-hero-PR.jpg

Brooklyn Brewery unveils new grant program

'Calling All Makers' designed to support, celebrate creativity
Staff Beverage Industry
October 26, 2024

Aimed at celebrating and supporting creativity, the initiative highlights the brewery’s commitment to fostering creativity, innovation and passions of its community.


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Thanksgiving could see more dietary preference accommodations, survey shows

NCSolutions consumer sentiment survey shows 29% plan to have plant-based options this holiday
Staff Beverage Industry
October 25, 2024

With many people following different diets such as gluten-free or dairy-free, NCSolutions conducted a survey to know how consumers are embracing new lifestyle-friendly dishes this holiday season.


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Founders_AllDay_VarietyPack_1170 (002).jpg

Beverage holiday highlights American-made beers

As National American Beer Day approaches, American breweries add new offerings
Chloe Alverson
Chloe Alverson
October 25, 2024

Celebrate National American Beer Day on Sunday, Oct. 27. 


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PHOTO_CREDIT__BAREFOOT_WINE.jpg

Barefoot Wine, Simone Biles team up for NFL game day experience

One contest winner and three friends will attend the Green Bay vs. Chicago game
Staff Beverage Industry
October 24, 2024

Consumers have the chance to win an exclusive, once-in-a-lifetime experience to watch the Green Bay Packers play the Chicago Bears on Nov. 17 with Simone Biles, whose husband plays for the Chicago Bears and formerly played for the Packers.


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SOI_Energy-Shots-Drinks_GHOST-ENERGY-CHERRY-LIMEADE-3.jpg

Keurig Dr Pepper to acquire energy drink business GHOST

KDP will initially purchase 60% stakes, with remaining 40% acquisition slated for 2028
Staff Beverage Industry
October 24, 2024

Keurig Dr Pepper (KDP), Burlington, Mass., and Frisco, Texas, announced that it has entered into a definitive agreement to acquire GHOST Lifestyle LLC and GHOST Beverages LLC (collectively GHOST). 


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New report shows craft spirits drinkers want DTC shipping laws changed

Annual direct-to-consumer spirits shipping report highlights consumer preferences
Staff Beverage Industry
October 23, 2024

The American Craft Spirits Association (ACSA), along with SOVOS ShipCompliant, a beverage alcohol compliance company, released a 2024 consumer data report, highlighting consumers’ desire for buying craft spirits legally through DTC shipping.



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STL_Anheuser_Busch_Brewery.jpg

Anheuser-Busch announces $8 million investment in St. Louis Brewery

Investment aims to create, sustain jobs and drive growth in hometown
Staff Beverage Industry
October 22, 2024

The company says it is dedicated to investing in its facilities to fuel economic growth in St. Louis and beyond. 


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