Infinium Spirits, San Diego, Calif., announced the acquisition of Howler Head, a Kentucky Straight Bourbon Whiskey with natural banana flavor, from Monkey Spirit LLC. This acquisition represents a strategic milestone in Infinium Spirits’ journey to build a world-class portfolio of innovative and consumer-loved brands.

Howler Head has captured the hearts of whiskey enthusiasts and adventurous spirits drinkers alike, thanks to its bold flavor and distinctive branding. Known for its irreverent personality, Howler Head has become a trailblazer in the flavored whiskey category. With a loyal fan base the brand aligns with Infinium’s mission to champion distinctive and dynamic spirits that resonate with consumers globally.

“We are excited to welcome Howler Head to the Infinium family,” said Jan Tharp, president of Infinium Spirits, in a statement. “Howler Head embodies the innovative spirit that Infinium represents, and we’re eager to take this incredible brand to new heights, both in the United States and around the world.”

The acquisition of Howler Head comes at a pivotal moment for Infinium Spirits, which continues to expand its footprint in more than 75 countries. With this addition, the company is uniquely positioned to strengthen its portfolio and deliver on its commitment to bring best-in-class, consumer-led brands to market. Howler Head previously was distributed worldwide by Campari Group.

Infinium Spirits plans to harness its expertise in brand building, sales, and distribution to further elevate Howler Head’s presence, it says. The company will invest in strategic marketing campaigns, expanded distribution channels, and exciting new innovations to ensure the brand’s continued growth and global recognition.

This acquisition underscores Infinium Spirits’ ongoing dedication to acquiring and nurturing brands that redefine the spirits industry. By leveraging its deep industry knowledge and consumer-centric approach, Infinium is poised to make Howler Head a standout star in its already impressive portfolio, which includes celebrated names like Templeton Rye, Corralejo Tequila, Tears of Llorona, Zaya Rum and Seagram’s Vodka.