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Home » Topics » Beverage News

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Data from DRINKS shows younger consumers prefer to buy alcohol online

DRINKS says outdated distribution laws, retailer hesitation leave 'billions on the table'
Staff Beverage Industry
March 21, 2025

Overall, younger consumers are three times more likely than older generations to try new alcohol brands based on online recommendations and digital ads, the company shares.


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Happy Thursday Raspberry Dragonfruit

Happy Thursday debuts Raspberry Dragonfuit Spiked Refresher

New non-carbonated drink available now in time for spring
Staff Beverage Industry
March 20, 2025

Chicago-based Molson Coors Beverage Co. is giving legal-aged drinkers a new reason to start the weekend on Thursday with the launch of Happy Thursday Raspberry Dragonfruit — the latest drop from Happy Thursday Spiked Refreshers.


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ISM_Logo

Institute for Supply Management expands end-to-end supply chain

Updated mission, offerings to serve practitioners across global supply chain
Staff Beverage Industry
March 19, 2025

This expansion represents an innovative step in the company’s 110-year history, aligning with its movement of the profession and the evolving roles of practitioners, it says.


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Howler Head

Infinium Spirits acquires Howler Head

Company plans to invest in marketing, expand distribution of Kentucky Straight Bourbon Whiskey brand
Staff Beverage Industry
March 19, 2025

Infinium Spirits, San Diego, Calif., announced the acquisition of Howler Head, a Kentucky Straight Bourbon Whiskey with natural banana flavor, from Monkey Spirit LLC. 


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PepsiCo Poppi

PepsiCo to acquire poppi

Acquisition agreement for $1.95 billion
Staff Beverage Industry
March 17, 2025

PepsiCo Inc., Purchase, N.Y., announced that it has entered into a definitive agreement to acquire poppi, Austin, Texas, for $1.95 billion, including $300 million of anticipated cash tax benefits for a net purchase price of $1.65 billion.


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Florence by Mills Lattes

Millie Bobby Brown launches ready-to-drink lattes

Actress and entrepreneur expands Florence By Mills Coffee line
Chloe Alverson
Chloe Alverson
March 14, 2025

‘Stranger Things’ actress and entrepreneur Millie Bobby Brown is expanding her Generation Z-focused Florence By Mills Coffee offerings in partnership with Collab Coffee. The new partnership consists of a line of ready-to-drink (RTD) iced lattes available exclusively at Walmart.


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Shaq BeatBox

Shaq teams up with Beatbox Beverages

Basketball icon and entrepreneur invests in company, launches exclusive flavor
Staff Beverage Industry
March 13, 2025

Basketball icon, entrepreneur and entertainer Shaquille O’Neal has teamed up with BeatBox Beverages, Austin, Texas, as an investor. The partnership also includes the launch of the newest BeatBox flavor: Blueberry Lemonade.


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SipMARGS_AlixEarle_900.jpg

SipMARGS relaunches with Alix Earle as investor, brand partner

Ready-to-drink sparkling Margarita brand enters new era with influencer
Chloe Alverson
Chloe Alverson
March 12, 2025

SipMARGS is made from a blend of premium tequila Blanco, natural ingredients, real fruit juice, real cane sugar and sparkling water. 


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Appointments, reviews advance ingredient markets

Butter Buds’s Cocoa Butter Buds offers alternative to cocoa powder
March 9, 2025

Ingredient name new executives while touting ingredient solutions and systemic reviews.


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Snoop Dogg Iconic Tonics.png

Snoop Dogg, Harmony Craft Beverages team up to launch Iconic Tonics

Brand platform committed to delivering premium, better-for-you functional drinks
Staff Beverage Industry
March 6, 2025

Entertainment icon and entrepreneur Snoop Dogg announced a strategic investment and partnership with Harmony Craft Beverages, Los Angeles, to launch Iconic Tonics, a premium functional beverage brand aimed at redefining adult beverage alternatives.


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2025 State of the Industry Series: Alcoholic Beverages

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