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Functional is the name of the game when it comes to new product development these days. For the readers of Beverage Industry, this theory proved true as Trimino Protein Infused Water was the Readers’ Choice New Product of the Month poll for July.

Angry Orchard, a brand of Boston-based The Boston Beer Co., announced the launch of Easy Apple, its newest less-sweet hard cider. Easy Apple offers consumers an easy-drinking hard cider option from Angry Orchard that’s lower in calories and sessionable, the company says. The hard cider will be introduced in six-packs in select states this month, including Washington State, Oregon, Idaho, Montana, Arkansas and Rhode Island. Easy Apple also will be available nationwide in the Angry Orchard Fall Orchard Sampler Variety Pack, it adds.

White Plains, N.Y.-based Heineken USA celebrated the official first run of Red Stripe to come off the line in Jamaica. Following the acquisition of a controlling stake of the brand in October 2015, Heineken has been working toward repatriation of the production of Red Stripe beer from North America back to the brand’s home country of Jamaica, it says.

This fall, Strongbow Hard Apple Cider, a brand of White Plains, N.Y.-based Heineken USA, announced that it will inspire legal-drinking-aged consumers to add more flavor to their harvest season with Strongbow’s range of flavors in a new marketing campaign. The comprehensive program also will include national TV advertisements, social media support, interactive applications, sampling and more, the company says.