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Jay Pharoah, comedian and cast member of NBC’s “Saturday Night Live,” is teaming up with Pepsi Spire, the digital beverage fountain created by Purchase, N.Y.-based PepsiCo, to inspire consumers to raise the flavor of their favorite Pepsi beverages with totally customizable creations, the company says.

Heineken USA, White Plains, N.Y., announced the return of its Beers of Mexico variety pack, an all-in-one party solution that features limited-edition Dos Equis Azul joining 

Another Tuesday and we have another group of presidential primaries. Some might be fatigued from the constant polling coverage from consumer media outlets of these elections, but the readers of Beverage Industry continue to vote for the Readers’ Choice New Product of the Month poll.

The Coca-Cola Co., Atlanta, introduced a new varietal to its Simply brand of juice drinks. Simply Orange Low Acid, which provides a smooth taste with less acid, the company says.

Bacardi U.S.A. Inc., Coral Gables, Fla., renewed a multi-year distribution agreement with Norton, Mass.-based Horizon Beverage for Massachusetts and Rhode Island.

Strongbow Hard Apple Ciders, a brand of White Plains, N.Y.-based Heineken USA, unveiled its newest flavor, Strongbow Cherry Blossom. The new flavor and recipe delivers a cut-through, refreshing taste with delicate cherry blossom and red fruit aromas and an underlying note of apple, the company says.

Red Bull North America Inc. expanded its Red Bull Editions product line with the release of Red Bull Orange Edition. 

To continue its commitment to creating craft spirits, Lenexa, Kan.-based Union Horse Distilling Co. released Reunion Straight Rye Whiskey and Reserve Straight Bourbon Whiskey to market.