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RETHINK Brands secures $6.7 million investment

Beverage company to expand distribution
July 24, 2018

RETHINK Brands, Columbia, Md., announced it received a $6.7 million investment from funding efforts led by New York-based AccelFoods, LLC, to expand its RETHINK Kids Water beverage line. 


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Brooklyn Crafted

Brooklyn Crafted gives labels a makeover

Ginger beer company showcases flavor varieties
July 17, 2018

Brooklyn Crafted, Brooklyn, N.Y., unveiled a rebranded label for its craft ginger beer and ginger ale collection. With a nod to the brand’s Brooklyn roots, the new logo features a clean, modern image of the New York City skyline.


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Two by Two Rye Whiskey

Barcardi, Lonely Whale join forces to eliminate plastic straws

Spirits company encourages consumers, retailers to join hashtag #TheFutureDoesntSuck
July 17, 2018

Hamilton, Bermuda-based Bacardi Ltd. and Seattle-based nonprofit Lonely Whale have joined forces to help rid the environment of single-use plastic and to eliminate one billion single-use plastic straws by 2020, the companies said.


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PepsiCo announces waste diversion, 2017 packaging results

Company reaches a 95 percent diversion rate
July 17, 2018

PepsiCo, Purchase, N.Y., released its 2017 sustainability report, showing the company made progress toward its 2025 packaging design goal. The company’s sustainability strategy, called Performance with a Purpose (PwP), aims to reduce PepsiCo’s environmental footprint, expand its nutritional products, while simultaneously working to better the lives of people and families, the company says.

 


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State of the Industry 2018 - Beverage Industry

2018 State of the Beverage Industry

Bottled water, coffee and teas experience market growth
July 11, 2018
Beverage Industry provides an in-depth look at the performances and trends in non-alcohol and alcohol categories in the last year.
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Luka Sabbat

Evian launches new creative ad campaign

Bottled water brand invites consumers to hashtag #Liveyoung
July 10, 2018

Evian Natural Spring Water, a brand of France-based Danone, announced its new advertising campaign exclusively for the U.S. market: I Wanna hashtag #Liveyoung. Derived from the company’s global Live young campaigns, the new advertisements will go live on July 16, with out-of-home, social, influencer activations and sponsored events, it says. The new campaign draws inspiration from how people Live young, emphasizing that it is more than an age, but an attitude focused on living a life full of vitality and experiences, the company says.


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Jäger miniature shots - Beverage Industry

Jäger releases miniature shots

New shots available in 20-ml glass bottles
July 9, 2018

White Plains, New York-based Jägermeister Liqueur released “Mini Meisters,” 20-ml Jägermeister mini-shots. Mini Meisters will be available nationwide and sold in a 10-shots-to-go pack, the company says. 


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DPS, Keurig announce finalized merger

New acquisition becomes KDP
July 3, 2018

Plano, Texas-based Dr Pepper Snapple Group Inc. (DPS) announced that its shareholders have approved two proposals to allow for the issuance of DPS common stock to the previously announced Agreement and Plan of Merger, the company said. The merger agreement, dated Jan. 29, 2018, says that DPS, Salt Merger Sub Inc. and Maple Parent Holdings Corp., the parent company of Keurig Green Mountain Inc., Waterbury, Vt., will share common stock, it adds.


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