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Former Red Bull UK chief executive officer (CEO) Harry Drnec is set to launch a new detox beverage line called Sober Up to help reduce the toxic effects of alcohol, boost mental clarity and help prevent hangovers, the entrepreneur says.

Sparkling Ice, a brand of Preston, Wash.-based Talking Rain Beverage Co., launched its first line of caffeinated products, Sparkling Ice +Caffeine, at the 2018 National Association of Convenience Stores Show (NACS), Oct. 8-10 in Las Vegas. Featured in the Cool New Products Showcase, Sparkling Ice +Caffeine is the newest product line to be added to the brand's portfolio.

Even though fall has begun to settle in, consumers continue to thirst for refreshing cocktails. In the Readers’ Choice: New Product poll for August, Beverage Industry readers selected BeatBox Pink Lemonade as their favorite new product release.

Canton, Mass.-based Dunkin' and Harpoon Brewery, Boston, have come together for the first time to combine the taste of Dunkin's Espresso Blend Coffee with Harpoon's craft beer. Harpoon Dunkin' Coffee Porter features a balanced and smooth brew offering robust and roasted notes, the company says. Dunkin' Coffee Porter was created by Harpoon as a tribute to the help that Dunkin' offered the brew-masters in firing up the brew kettle, it adds.

In collaboration with HBO and “Game of Thrones,” Johnnie Walker, a brand of Diageo North America, Norwalk, Conn., unveiled the new White Walker by Johnnie Walker. The limited-edition Scotch whisky is inspired by the most enigmatic and feared characters on the show — the White Walkers — the company says.

New Amsterdam Vodka, a brand of Modesto, Calif.-based New Amsterdam Spirits Co., and the NHL announced a multi-year U.S. partnership naming New Amsterdam Vodka the Official Vodka of the NHL. 

To encourage and celebrate voter turnout, Johnnie Walker, a brand of Norwalk, Conn.-based Diageo North America, is partnering with nonprofit organization ElectionDay.org, a Vote.org initiative, to support its 'Election Day Holiday' campaign.

Glendale, Calif.-based IHOP announced the release of IHOPS Pumpkin Pancake Stout, a limited-edition, fall-inspired craft beer brewed by Kingston, N.Y.-based Keegan Ales. The ale pairs the flavor of pumpkin and seasonal spices with IHOP’s buttermilk pancakes, for a smooth, rich stout, the company says.

Brockmans Gin, Woking, United Kingdom, is bringing back its holiday gift carton. The pack is designed to provide shoppers with a sophisticated and convenient gifting option and retailers with an eye-catching gift package to drive incremental sales of Brockmans during the holiday season, the company says.