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As October marks National Bullying Prevention Month, Capri Sun, a brand of The Kraft Heinz Co., Pittsburg and Chicago, has teamed up with anti-bullying nonprofit organization No Bully, to create The Together Table, the company says. The companies fashioned one long wave-shaped table that offers an alternative to kids sitting at separate tables, so no kid has to sit alone in a school cafeteria.

WX Brands, Novato, Calif., announced its purchase of the Reckless Love and Sunday Funday wine brands. Reckless Love and Sunday Funday wines join WX Brands' group of brands that include Bread & Butter, Chronic Cellars, Jamieson Ranch Vineyards, Jelly Jar and Our Daily Wines. 

Welch's, Concord, Mass., launched its marketing campaign Tough as Grapes, which focuses on an audience of Gen X men with a tough and gritty look at how Welch's Grape Juice is made with one of the world's “toughest” antioxidants, the company says.

Former Red Bull UK chief executive officer (CEO) Harry Drnec is set to launch a new detox beverage line called Sober Up to help reduce the toxic effects of alcohol, boost mental clarity and help prevent hangovers, the entrepreneur says.

Sparkling Ice, a brand of Preston, Wash.-based Talking Rain Beverage Co., launched its first line of caffeinated products, Sparkling Ice +Caffeine, at the 2018 National Association of Convenience Stores Show (NACS), Oct. 8-10 in Las Vegas. Featured in the Cool New Products Showcase, Sparkling Ice +Caffeine is the newest product line to be added to the brand's portfolio.

Even though fall has begun to settle in, consumers continue to thirst for refreshing cocktails. In the Readers’ Choice: New Product poll for August, Beverage Industry readers selected BeatBox Pink Lemonade as their favorite new product release.