O.Vine Wine Essence Water officially launches
Non-alcohol drink sources antioxidants from skin, seeds from grape varieties
Rosh Pina, Israel-based Wine Water Ltd., parent company of O.Vine Inc., is launching Chardonnay- and Cabernet Sauvignon-essence waters. The two alcohol-free beverages are comprised of a concert of purified water and the nutritional benefits of upcycled wine grape residue, and will be introduced at the Summer Fancy Food Show taking place June 23-25 in New York.
O.Vine Wine Essence Waters are free of preservatives and synthetic colors. Its natural blush color and healthful ingredients are derived from the essence extracted from red or white wine grape skins and seeds, it says.
The two beverages are composed of the skins and seeds of single grape varieties (either Cabernet Sauvignon or Chardonnay), bringing the distinct essence of these wines to water, without intoxicating effects.
The pomace that forms the waste product from the wine making process is a source of phenolic antioxidants, the company says. The reuse of this pomace effectively transforms the leftovers from the winemaking process into aromatic, indulgent essence waters, it adds.
"We see O.Vine essence water as a big winner in the United States and these two new varietals will just make the brand stronger," said Bill Sipper, managing partner at Cascadia Managing Brands, in a statement. "It aligns with what millennials are seeking — products that are organic, made by companies that respect the environment. Millennials also are drinking less alcohol. This combination makes O.Vine an all-around winner."
The grapes are sourced from select vineyards located across the Galilee hills in Israel. "The environment in which the grapes are grown, the quality of the earth, and the impeccable climate are factors that determine the flavor, color, body, and aroma of wines; likewise is our fine wine water collection," said Anat Levi, chief executive officer and founder of Wine Water, in a statement. "Chardonnay grapes grown in different locations will inherit distinctive characteristics that are very different from one another.
"The new beverage duo emanates from single grape varieties," Levi continued. "The Cabernet has a dark, red fruity character with a note of chocolate and a gentle tart twist. The Chardonnay imparts more tones of lime and apple, with notes of caramel. Both are equally refreshing and delicious."
The company's original collection currently is available online on the Beverage Universe site and in-store at Neiman-Marcus, New York. The beverages are slated to appear on shelves of higher-end retail stores this summer as the company signs new contracts with a U.S.-based brand management company. The beverages also will be launching in the UK and France.
"O.Vine inspires consumers who are seeking new and innovative beverages to complement their way of life, and in line with the latest trends for alcohol-free and all-natural beverages,” Levi concluded. “This was the driving force behind O.Vine's creation of the new niche of wine water in the marketplace.”