Wine & Spirits

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Bacardi Limited, Hamilton, Bermuda, announced the completion of a transaction that makes the family-owned company the sole owner of ILEGAL Mezcal, a leading super premium artisanal mezcal. ILEGAL Mezcal is available in Joven, a full-bodied agave flavor with a light smoke; Reposado, aged six months in medium-charred American oak; and Añejo, aged to taste for 13 months using a combination of new and used American oak, medium char barrels. 

Atomic Brands, a fast-growing spirits producer, and Destilería Orendain, a renowned tequila distillery based in Jalisco, Mexico, announced their new partnership focused on distributing Ollitas Tequila in the United States.

Leading North American beverage wholesaler Breakthru Beverage Group is taking a consumer-centric approach with its portfolio as premiumization takes greater shape in shopper preferences.

Old Forester, a brand of Brown-Forman Corp., announced the annual release of its Birthday Bourbon to celebrate the birthday of the brand’s original creator: George Garvin Brown.

Southbound Tequila, an all-occasion premium tequila made from 100% blue agave announced its launch in Tennessee and Florida and nationwide online.

Novo Fogo Cachaça announced reformulating and redesigning its popular line of award-winning Brazilian canned cocktails, offering consumers a fresh way to experience a carbonated twist on Brazil’s national cocktail: the Caipirinha. 

Captain Morgan, a brand of London-based Diageo plc, unveiled Captain Morgan Spiced Gold 0.0%, an alcohol-free alternative to the iconic Original Spiced Gold, offering a deliciously spiced flavor profile. Following the successful launch of Guinness 0.0%, Tanqueray 0.0% and Gordons 0.0% during the past few years, Captain Morgan Spiced Gold 0.0% brings further choice to the market as the latest brand, and first dark spirit, to join Diageo’s alcohol-free portfolio.

Kellogg’s Eggo and Sugarlands Distilling Co. are pairing up again with the launch of their latest boozy innovation: Eggo Brunch in a Jar Sippin’ Cream.

Wolf Spirit announced the launch of Mr. Pickles Pacific Northwest Gin. 

Three Olives Vodka announced a major rebrand. Three Olives was reformulated with the mindfully modern drinker in mind to introduce low-calorie, zero-sugar and gluten-free vodka options across its 13 expressions. A fresh, fun bottle redesign was created to capture the essence of expressiveness and vibrancy while maintaining a sense of simplicity, it notes.